What is weird about that is Test Track's redo almost seem to return to that issue. It has a thrill at the end, but the rest seems fairly passive. It also does the full tell rather than show don't tell.It's surprising they never even experimented with putting guests somehow in the middle of the experience rather than just passively watching it explained to them.
You mentioned Imagination but I think Seas when it opened did that well because the conceit of you are in Sea Base Alpha exploring it and taking the Hydrolators etc.
Universe of Energy also took you back in time. It is somehwhat expected and passe' now, but at the time it was pretty creative to seem like you are in a theater and then going into the curtain back in time where the preshistoric world is all around you.
You are right though, by its nature EPCOT is what theme park industry creatives sometimes call the "Presentaitonal" park. Where it educates and inspires through mostly something presented. As mentioned, Wonders of Life seem to take that to making it more of a personal adventure and the change to Ellen's Energy Adventure seemed to bring that more to happening to you rather than just around you. Of course, that is going into more of the 90s and I see you meant orignal EPCOT. I wonder if it was the taste of the time mixed with the sponsorship.
Clearly Disney could do both as while not amazing, Adventure Thru Innerspace at Disneyland was certainly not a flop and was more of a happening to you, especially for its time while presenting info.
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