I mean, you know that's a silly comment right? When they talk about "inclusive" they are talking about not excluding based on race, religion, gender, etc. not having every single person in the world visiting WDW.
Regardless, they absolutely do want people to buy APs... and then hopefully not use them much or when they do use them spend like the family of 5 coming for a once in a lifetime trip and buy all sort of food/merch/photos/whatever upcharges.
What they don't want in APs who come 100 times a year, bring their own food, don't buy any gifts and just "clog up" the ride queues or viewing areas for fireworks. There's nothing wrong with using a AP that way of course and I would hope guests would get as much usage out of them as they can. But it's not what Disney wants people to do when they sell the passes.
I won't get into the whole inclusive stuff, because I do believe their prices exclude many in the demographics they're campaigning for - just go to a Six Flags park and you'll see what I mean - but that's a debate for the politics thread.
I agree they do want to sell APs - why would they offer them and take the time to develop new ones otherwise? The truth is AP's are the spine of the resort's economic structure. Revenue is more limited, but it's there very consistently.
Honestly, I believe DVC people probably spend the least money at the parks, when it comes to food. For most locals, the drive is about an hour, but a huge selling point for DVC is the nice kitchens where they can escape to cook their own meals. That's arguably why they got hit the hardest here.
To be honest, the problem of people not buying things is a problem of Disney's own creation. If you want to talk about economics, the person who loses the most year to year, in terms of price increases, is the person that not only buys a ticket, but eats at the restaurant and buys merchandise. They literally just raised the prices on several merchandise items last week, a lot of things by $5 each.
Dining costs go up pretty much annually. AP's like myself can complain all we want about the base cost of a ticket, but it's those extras that really hit our wallets - and I've probably spent more money on food in the last year than I ever have at WDW, so I speak on a personal level there. We haven't even visited Be Our Guest yet either, that'll be this winter.
The real truth is that Disney increases prices all across the board and no one really wins except Disney Executives and their fellow shareholders, which they are a part of. Prices have yet to really sky rocket either, next year, we'll downgrade to the Pixie Dust pass and spend significantly less, I think, than this past year. They'll probably make up for it elsewhere though, and they can do it easily.
They're toying with us really. They could easily make that Incredi-Pass $2000 and the cheapest pass (Pixie) $1000 - arguably they could go even higher or not offer passes at all. I'd give it just a few years though and that Incredi-Pass will probably hit $2K (a person). Likewise, I predict Genie+ will be $30 pp in under five years.
They strategically raise prices in a way that will allow them to increase again later, sometimes within a year - all so they can "grow the company" without actually building new things like theme parks, restaurants, and stores. I would include hotels in that, but thanks to DVC mostly, we've seen some progress in true growth.