Have you been to WDW?
Most of us- even if we fall solidly into one sensory-favoring category or another, respond strongest to multi-sensory simulation. Even if we aren't paying attention, the theme parks are constantly bombarding us with multisensory experiences, and we react.
Think about it, why do GF, BC or HRH bother to pump in strong fragrances and special music?
Geir Ness' Laila = NORWAY!
HM's organ music? Wishes "Star light, star bright, first star..."? Soarin' without the scents? FoP's breathing-type motion? BTMRR or EE's anti-roll back clacking sound? It is the full multisensory stimulation that makes WDW attractions so effective.
In sales too, multi-sensory = sales.