Visitor Repetitiveness

KeithVH

KeithVH

Well-Known Member
Original Poster
Really curious if anyone knows the answers to the following questions (to make it easy, we'll use any given time period):
  1. Of the total number of visitors, how many are once and done? Single visit in their lifetime.
  2. How many have visited more than once, but frequency is only once every 4+ years or so?
  3. How many repeat visitors come more than once within a 2 year period (or less)?
Just thinking how this would explain certain drivers behind decisionmaking at TDO.
 
GrumpyFan

GrumpyFan

Well-Known Member
Interesting question. I would love to know the answers as well, but I don't know of any way to find this out. I would imagine Disney has a general idea, but I doubt it would be more than 50% accurate.

My guesses:
1. Total no. of visitors, once and done: 30-35% I would guess on average more than 50% come back at least once more in their life. My Mom has only been once, but I've been 19 times since 2000.
2. More than once, frequency 4+ years apart: 60-70% I have heard it said on a podcast a while back, that for WDW the average for a returning visit is around 6 years.
3. Repeat less than 2 years apart: Less than 5%, probably about 1-2% really. I only know of one other family in our circle of friends and family who go this frequently, and I've heard that those of us who do are quite the minority.
 
D

daveywilks

New Member
3. Repeat less than 2 years apart: Less than 5%, probably about 1-2% really. I only know of one other family in our circle of friends and family who go this frequently, and I've heard that those of us who do are quite the minority.
Click to expand...

I would have thought this would be higher depending on whether you include locals / AP's / CM's etc. In fact now I've just typed that, add in the DVC people as well, most of them come less than 2 years apart (probably).
I live locally and had the impression that the above counted for quite a large percentage of visitors.
 
Allym146

Allym146

Well-Known Member
I would put less in the one and done category. I'm not basing that on anything other than a hunch.

1. 20-25%
2. 50%
3. 25-30%

I'm probably way off:).
 
KeithVH

KeithVH

Well-Known Member
Original Poster
I'm sure there are a lot of ways to segment this. Some of surely more useful than others. Customer home locale would be a good one I think, especially distance from Orlando.

But I always had the impression that the one-time visitors would be a majority. Maybe it has changed over time? Like especially the last recession slump around '08 having an impact.

I also agree that the very frequents are a super minority.

Based on a heck of a lot of assumptions, wouldn't this help explain some of the choices TDO has made over time relative to customer impact?
 
AndyS2992

AndyS2992

Well-Known Member
From a UK perspective, WDW is seen as a once in a lifetime vacation since it costs $10,000+ just for a basic package for two weeks so not many people can afford it. I have been three times and want to go next year but can't afford it so are going for a few days to Disneyland Paris for Halloween and save up so we can go in 2015/2016.
 
Disvillain63

Disvillain63

Well-Known Member
Depends on your circle of friends...being a former Disney Store CM, many of my friends go at least once per year. Now that I'm teaching, of 39 certified employees in our school, 10% of us have been at least every 2 years.
 
KeithVH

KeithVH

Well-Known Member
Original Poster
Andys2992 said:
From a UK perspective, WDW is seen as a once in a lifetime vacation since it costs $10,000+ just for a basic package for two weeks so not many people can afford it. I have been three times and want to go next year but can't afford it so are going for a few days to Disneyland Paris for Halloween and save up so we can go in 2015/2016.
Click to expand...

Wait. I thought the UK was always getting better deals than the US. Free dining and better room rates and so on. Maybe not? That IS a lot of money. Maybe we all need to move to Brazil?
 
Figments Friend

Figments Friend

Well-Known Member
-

Interesting question.

There are terms that our friends at the WDW Central Reservations Center use to 'name' these three groups of Guests.

I forget the actual titles they use for the first two...but it amounts to a 'Newbie' ( first visit Guest) and a ' Casual Visitor' ( has visited before, and returns once every few years ).

I do recall the 'Regular Visitor' title however..a 'Worldphille' ( someone who visits all the time/every year and not a Passholder ).
When i used to book, i was told i was always showing up as this...and yes, i visited quite a bit back then !

There were some articles and threads here some years ago about how Disney target these three groups when it comes to advertising, Park promotions ( via e-mail ) and upsell/suggestion strategy when someone calls Central Reservations to book or ask questions.

Basically, a 'newbie' would be transferred to a department where the CMs would be trained to give them a full spiel about any topic and would try to upsell everything under the sun.
A 'newbie' would be more open to any suggestions made by Disney since they do not yet 'know the ropes' yet.

A 'Casual Visitor' would get a less aggressive spiel on the phone from another department of CMs because chances are they already have a idea of 'how it works' and what they may want to do. So the upsell suggestions are not as prominent.

A 'Worldphille' like myself would be transferred to the department of CMs who are much more laid back ( in my experience at least...) and know i 'know my stuff' and don't need suggestions or upsells.

I remember one time having this great conversation with a older CM when i had to call in for a reservation once.
She looked up my info and said..."Oh...i see here you are a 'Worldphille''. So you pretty much know what you are going then..!"

That must have been about 10 years ago now....still remember that nice chat.

:)
 
AndyS2992

AndyS2992

Well-Known Member
KeithVH said:
Wait. I thought the UK was always getting better deals than the US. Free dining and better room rates and so on. Maybe not? That IS a lot of money. Maybe we all need to move to Brazil?
Click to expand...
I just went to the UK WDW site and booked a basic vacation with the following:
image.jpg


£5,794.14 = $9,469.94

7 Day park tickets and 7 Nights at Pop Century, standard room (August 3rd to 10th 2014) for two adults and two children with return economy flights. This does not include a dining plan, car hire, Universal tickets etc.

I just went to the US site and booked the same vacation:
WDW.jpg

And it cost $4,036.98 = £2,469!! (£3,325 / $5,433 Saving)

So the answer is No, the UK does not get better deals lol
 
Last edited:
StarWarsGirl

StarWarsGirl

Well-Known Member
In the Parks
No
Whenever I've taken surveys for Disney, whether in their parks or on their Web site, they've always asked me when the last time I visited was and how often I visit. I would assume they generate some sort of idea this way.

I go twice a year.
 
StarWarsGirl

StarWarsGirl

Well-Known Member
In the Parks
No
Andys2992 said:
I just went to the UK WDW site and booked a basic vacation with the following:
image.jpg


£5794.14 = $9469.94
Click to expand...
:jawdrop:I guess this shouldn't surprise me too much because from Washington Dulles to Honolulu on United it's about $1000 per person, but still!

And your conversion is off, according to Siri. It's really about $7940
 

Register on WDWMAGIC. This sidebar will go away, and you'll see fewer ads.

Back
Top Bottom