Universal Orlando profitable for second straight year

speck76

Well-Known Member
Original Poster
Universal Orlando profitable for second straight year

Scott Powers | Sentinel Staff Writer
Posted April 2, 2007, 7:04 PM EDT



A solid fourth quarter in 2006 helped make Universal Orlando profitable for the second straight year, despite another year of declining attendance.

In financial reports filed late today with the U.S. Securities and Exchange Commission, Universal's parent company, Universal City Development Partners, announced a $42 million profit on $855 million in sales for the 2006 fiscal year, which ended Dec. 31. Both the profit and sales were up from 2005 when the company posted $35 million profit on $850 million in sales.

Attendance at the company's two Orlando theme parks, Universal Studios and Islands of Adventure, also was strong during the last three months of 2006, October, November and December, up about 3 percent compared with the fourth quarter of 2005. But that strong finish was not enough to overcome soft attendance that Universal experienced in the first and third quarters of 2006. So the company finished with 11.2 million total visitors, down about 2.5 percent from the 2005 gate. Universal blamed the decline on a broader drop in international tourism to Orlando, which was caused mostly by a drop in visitors from the United Kingdom.

Despite the continued slide in ticket sales -- attendance also fell 11 percent in 2005 compared with the record set in 2004 -- Universal was able to make money by once again making the average visitor more profitable. The company saw increases in food, beverage and merchandise sales at Universal Orlando, and also saw increases in "other" income, including corporate events, sales of Universal Express Plus passes and parking.

"We're very pleased with our fourth-quarter results and will do everything we can to maintain momentum," Universal Orlando President Bill Davis stated in a news release.

Scott Powers can be reached at spowers@orlandosentinel.com or 407-420-5441.
 

BarryH

New Member
I hope the profits will bring a new ride to IOA. Come on, build a wooden roller coaster in Jurassic Park! Otherwise, Law & Order: The Ride will be built! ;)
 

DisneyYorkian74

Active Member
I'm not surprised that Universal's attendance continues to decline.

Although they are remaining profitable by highering prices and giving away free park passes; those days can't last forever and they need to find a way to become profitable w/o offering special discounts or continuing to higher prices.
 

slappy magoo

Well-Known Member
I'm not surprised that Universal's attendance continues to decline.

Although they are remaining profitable by highering prices and giving away free park passes; those days can't last forever and they need to find a way to become profitable w/o offering special discounts or continuing to higher prices.

They remain profitable by giving away free park passes? Hmmm...

Other than that you're 100% dead on! Any decent theme park wouldn't dream of some cheap gimmicky promotion, special discounts or "highering" prices!

Now, if you'll excuse me, I'm on hold with Disney Guest Services, trying to find out about Free Dining...



:ROFLOL: :lol: :ROFLOL: :lol: :ROFLOL:
 

DisneyYorkian74

Active Member
They remain profitable by giving away free park passes? Hmmm...

Other than that you're 100% dead on! Any decent theme park wouldn't dream of some cheap gimmicky promotion, special discounts or "highering" prices!

Now, if you'll excuse me, I'm on hold with Disney Guest Services, trying to find out about Free Dining...



:ROFLOL: :lol: :ROFLOL: :lol: :ROFLOL:

I didn't feel like posting an entire story in my previous post, but I'd figure people would understand what I was getting at.

If Universal gives out free park passes, guests will obviously go to the park and take that money that they would have spent on park passes, and spend it elsewhere throughout the park.

And you should get off your soap box when it comes to Disney's Dining Plan because I never said that Disney didn't give out special promotions. (Preach your lessons to the right people)

As for the highering prices; Universal can't continue to make a profit by highering prices in parking, admission, and food if their attendance continues to decline.
 

Michael72688

New Member
Actually Universal's attendance was beginning an upward trend toward then end of 2006 from October on, and with Mardi being the way it has been and Spring Break being fairly strong the momentum should continue on into the summer when they unvail Blue Man and the new IOA fireworks
 

perculata

New Member
They remain profitable by giving away free park passes? Hmmm...

Other than that you're 100% dead on! Any decent theme park wouldn't dream of some cheap gimmicky promotion, special discounts or "highering" prices!

Now, if you'll excuse me, I'm on hold with Disney Guest Services, trying to find out about Free Dining...



:ROFLOL: :lol: :ROFLOL: :lol: :ROFLOL:

Lol, free disney dining and the $85 promotion can't even been compared. Free dining is a promotion to get people into the parks during a time where the industry as a whole experiences slower months, not just Disney. If universal offered there promotions only during the slower months, then it'd be comparable to the way disney does it. However, the fact that it's offered year around suggests that they are struggling to get attendance period, not just during the slow months when everyone else experiences the same problem.

I don't think he was trying to say that Universal wasn't a decent park, it is. They're just going through a tough time right now. The BMG and the Harry potter attraction, if it happens, should definitely help turn that around. Plus, it'd be great if IOA does get an attraction like that, it'll give Disney a reason to get off their behinds and fix some of the problems in their parks.
 

Lynx04

New Member
Universal understands that if you get the people to the parks, it is highly likely that they will spend money in the parks. By giving away free passes they seduce people that normally would not shell out the 60 plus dollars to come. However, once they are in the park, they are more likely to spend that $60 in the park somewhere. It is actually pretty clever, and judging by the article, it works.

When I go on vacation, I take a certain amount of money that I plain on spending. If I get a discount on tickets, or a free pass. I still spend that money either in the parks, so in the end they still get my money.
 

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