Universal Orlando Getting Bigger, Better, Wetter, Wilder

AndyMagic

Well-Known Member
Original Poster
Despite the name of the article it deals directly with the Disney Parks as well. Interesting read. Discuss...

http://www.dailyfinance.com/2015/02/27/universal-orlando-getting-bigger-better-wetter-wilder/

Universal Orlando is hoping to make a big splash at its Florida theme parks. The Comcast ([URL='http://www.dailyfinance.com/quote/nasdaq/cmcsk']CMCSK) subsidiary submitted plans earlier this month to build a water park just south of the fourth hotel that it recently opened at the resort.

The proposed park's iconic centerpiece will be a tall volcano with waterslides running down it and paths that lead to a lazy river, a rapids ride and other watery diversions. Theme park rumor site Screamscape.com unearthed trademarks last month for names including Volcano Bay and WonderSea Island, likely coming into play when the still-unannounced park opens in a year or two.

Universal has been busy in Central Florida. It opened the Cabana Bay Beach Resort last summer, just as it was breaking in the ambitious Wizarding World of Harry Potter expansion at Universal Studios Florida. Late last year it announced that a fifth resort hotel -- Sapphire Falls -- would be going up next year between the resort's third and fourth hotels.

Universal in Motion

Comcast's NBCUniversal already owns Wet 'n Wild, a water park a couple of blocks away from the heart of Universal Orlando. Screamscape.com speculates that Comcast may close Wet 'n Wild when the on-site water park opens, paving the way for a sixth resort hotel to be built on that site.

Themed Entertainment Association estimates that 15.2 million people visited Islands of Adventure and Universal Studios Florida in 2013, up sharply from the 10.2 million turnstile clicks generated in 2009. The major growth catalyst was the 2010 opening of Islands of Adventure's Wizarding World of Harry Potter, resulting in a 30 percent surge in attendance at that park that year.

Just a dozen miles away we find Disney (DIS) setting Disney World attendance records. The family entertainment giant doesn't post attendance figures, and Themed Entertainment Association is a few months away from publishing its industry estimates for 2014. However, the 2013 estimate is that combined attendance at Disney World's four theme parks clocked in at 50.1 million, up nicely from the 47.5 million guests the parks entertained in 2009.

Compare 15.2 million turnstile clicks at Universal Orlando's two parks to the 50.1 million guests entertained at Disney World in 2013, and one would think that Mickey Mouse has nothing to worry about, but let's not forget the 2009 attendance figures. Universal has gained 5 million guests in four years to Disney's 2.6 million, and that's with just half as many parks. It wouldn't be a surprise if Universal Orlando narrowed the gap again in 2014 with the wildly successful Harry Potter expansion.

It's not just the bar-raising attractions that Universal Orlando has been adding that should worry Disney. Between the 1,800-room Cabana Bay that opened last summer and the 1,000-room Sapphire Falls opening next year, we will see Universal Orlando's on-site hotel capacity go from 2,400 to 5,200 rooms.

Disney Needs to Get Serious

With Universal Orlando more than doubling its on-site rooms, upgrading its attractions and now ready to become a more all-inclusive destination with an in-house water park, Disney should be quivering underneath its mouse ears. It has been phoning it in when it comes to new park attractions, which the attendance figures show haven't been as magnetic as what Universal is up to these days.

Disney has reportedly spent more than $1 billion on its experience-enhancing MyMagic+ platform, but cutting-edge in-park technology isn't what will keep guests from straying to see what its neighbor is doing.

Help is on the way. A "Frozen" ride is coming to Epcot's Norway pavilion in 2016, and Animal Kingdom's "Avatar"-themed area will open in 2017. Disney is widely expected to announce "Star Wars"-themed attractions at Disney Hollywood Studios. However, even as Disney is refreshing its parks, we find Universal Orlando building up a still-unannounced attraction widely expected to be King Kong-themed.

Disney can no longer take pixie dust for granted, even as it gears up for yet another price hike. The competition is real -- and it's getting closer.[/URL]

Motley Fool contributor [URL='http://my.fool.com/profile/TMFBreakerRick/info.aspx']Rick Munarriz owns shares of Walt Disney. He also operates a few theme park-related websites. The Motley Fool recommends and owns shares of Walt Disney. Try any of our Foolish newsletter services free for 30 days. Bring the magic of dividends to your portfolio: Check out our free report on our favorite high-yielding dividend stocks.[/URL]
 

Piebald

Well-Known Member
I'm thinking of not renewing my WDW pass and just keeping the UNI one. WDW is fun and I'll always love it but it's always too packed and not enough to do. After working there and going a lot you feel like some things are enjoyable but not worth the wait and you find yourself just walking around and then deciding to go home. At least at Universal there is enough to do with such little wait times that you feel like you got your money's worth.

I'm only one AP and Disney will laugh and say it's ok because a Brazilian family will cover me tenfold but that's the reality.
 

ToTBellHop

Well-Known Member
Perhaps fear is good for Disney. It's probably one of the few "emotions" it has yet to experience. Disney's reaction to this perceived threat will be telling. Of course I understand this "fear" is just in response to any loss of potential revenue, but whatever it takes.
Their response to Potter phase 1 was telling. I think we will actually be very pleased with their response now, though. Considerable spending in FL should be announced and ongoing by this time next year. 1990s spending. Finally. We will view the 2010s in WDW very differently from the 2000s.
 

Mike C

Well-Known Member
Their response to Potter phase 1 was telling. I think we will actually be very pleased with their response now, though. Considerable spending in FL should be announced and ongoing by this time next year. 1990s spending. Finally. We will view the 2010s in WDW very differently from the 2000s.

2020s maybe, considering Avatar is likely going to be phased and opening starting in 2017, and Star Wars isn't even likely until 2019 (to start). It would fall better into the next decade. 3/4 of the decade had pretty much nothing (NFL excluded)

Also I doubt Universal really slows down in all that time either. There still is a LOT more coming after Kong and the water park.
 
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ToTBellHop

Well-Known Member
2020s maybe, considering Avatar is likely going to be phased, and Star Wars isn't even likely until 2019 (to start). It would fall better into the next decade. 3/4 of the decade had pretty much nothing (NFL excluded)
2015-2025? I would agree that the first five years of the decade have been a bit of a dud. A lot of new experiences should open by 1/1/2020 though.
 

hpyhnt 1000

Well-Known Member
Ah, don't worry. Between the lumberjack show and the new Main Street gardens, the crowds will just be flooding into Disney this year!

Universal Orlando is definitely getting its act together. Actually, its had its act together for some time - it's only now that people are really taking notice. Shame they had fallen so far behind Disney in the early 2000s that, even now, they still don't really pose a big threat to the Mouse.
 

ToTBellHop

Well-Known Member
Ah, don't worry. Between the lumberjack show and the new Main Street gardens, the crowds will just be flooding in this year!

Universal Orlando is definitely getting its act together. Actually, its had its act together for some time - it's only now that people are really taking notice. Shame they had fallen so far behind Disney in the early 2000s that, even now, they still don't really pose a big threat to the Mouse.
They pose a threat if left unchecked. I would bet private emails in TDO refer to Universal as ISIL.
 

H2O_Mouse-Ears

Active Member
I believe Avatar Land in AK and Star Wars Land/the new Pixar area in DHS will be enough to counter the new water park. However, it should be noted that considering WDW had such a huge lead over UNI in terms of park attendance and revenue since their inception, it would have been impossible to maintain this gap indefinitely. For us as consumers, competition is a glorious thing.
 
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Mike S

Well-Known Member
Once they offer enough for a 5 day vacation within their slowly forming bubble, UNI should become a threat if only because a vacation there will be more affordable.
And Disney should be preparing for that time now. Before it comes. If they wait to react it'll already be too late. Universal shows no sign of slowing down expansion in their current parks and as far as I know a third is still on the way. Disney needs to expand and strengthen its weaker parks which thankfully seems to be happening at DHS and AK but more still needs to be done there. There's also Epcot whos problems, while not as severe as the other two, can't be solved by Frozen and Soarin' expansion/upgrade alone. While I would like to see a new E Ticket in Magic Kingdom, that park should be able to hold its own. All I ask is for updates like Disneyland has gotten.
 
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BrerJon

Well-Known Member
And Disney should be preparing for that time now. Before it comes. If they wait to react it'll already be too late. Universal shows no sign of slowing down expansion in their current parks and as far as I know a third is still on the way. Disney needs to expand and strengthen its weaker parks which thankfully seems to be happening at DHS and AK but more still needs to be done there. There's also Epcot whos problems, while not as severe as the other two, can't be solved by Frozen and Soarin' expansion/upgrade alone. While I would like to see a new E Ticket in Magic Kingdom, that park should be able to hold its own. All I ask is for updates like Disneyland has gotten.

Disney's trying, it's just so darn slow. Its response to Wizarding World was New Fantasyland, three years later. Its response to Diagon Alley is Avatar, four years later, and its response to Skull Island will presumably be Star Wars, five years later.

If Universal keeps up its current rate of expansion, Disney will forever be playing catch-up, no matter how many cheaped out new lands they announce.
 

Mike C

Well-Known Member
Disney's trying, it's just so darn slow. Its response to Wizarding World was New Fantasyland, three years later. Its response to Diagon Alley is Avatar, four years later, and its response to Skull Island will presumably be Star Wars, five years later.

If Universal keeps up its current rate of expansion, Disney will forever be playing catch-up, no matter how many cheaped out new lands they announce.

It's a bit more than that, New Fantasyland was all about adding capacity, not a response to anything Universal was doing. Avatar land was more of a response to the original Wizarding World, and nothing to do with Diagon. Disney really is that slow.
 

imagineer boy

Well-Known Member
I will say right here and now that Avatar does not have a thing on Universal. While I think it will increase attendance at AK to some degree, I highly doubt it will really draw in the crowds like Disney thinks it will.

I'm sure Disney is looking at this article and saying "whatever. More attractions based on currently marketable characters put in misplaced areas of the park!"
 

DisDan

Well-Known Member
I will say right here and now that Avatar does not have a thing on Universal. While I think it will increase attendance at AK to some degree, I highly doubt it will really draw in the crowds like Disney thinks it will.

I'm sure Disney is looking at this article and saying "whatever. More attractions based on currently marketable characters put in misplaced areas of the park!"


I don't know, the new video that DisneyParks just put out is very impressive. The model they showed in that blog post and some of the technology going into Pandora are very impressive.
 

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