The weekend take was 10.9 Million. A bomb. On RT, any critical mass rating under 65% is considered a bomb...and any audience rating below 80% the same...
I thought the movie was pretty good, not the best of the year, but worth the cost of my ticket. I was entertained.
I not to sure it is a bomb. Yes they would have loved to be pulling in 100 mil. I think it may close out of theatres in the US with about 25-30 million. It opens up in the UK at Christmas time. Which I think it will do fine over there. I think it will do fine in France also, it is an odd sort of movie and they play well in France. Then Blu-Ray, Disney, so it will sell well.
I note this because, I do not think it cost that much to make this film. I cannot see it running over 50 million including advertisement ( I am looking around and I cannot find the cost, so that is a guess). I mean the film is short and simple with really no special effects. No big city permits, it was filmed in the suburbs. Probably the big cost was the stars themselves. They dumped it in August for a reason, they knew what they had, August is a slow month, they knew they did not have to make 100 million. So, just my opinion, I think it will not lose money. Not a bomb.
Critics? please. You know they would not like a movie like this. To sappy for them. Those are the same critics who love Beast Of The Southern Wild. I would rather lay my 10 bucks down for a story of a magical kid, then watching a child eat dog food and live in mud any day. As for audience 80 %, I bet that is Disneys advertising toward children. The movie is not really for little ones and the ads made it seem that way, thus maybe the 80%. I noted in my rundown of the movie, it is a tough sell to get adults to go to an adult PG movie. It does not make the movie bad, it is just tough to market.