The main issue, as I see it, stems from a struggle to marry the "Tiana glam-styling" with rural farm life. The concept just isn't gelling. Visually, it's all over the place. We have a colorful yet still weathered barn plastered with near-psychedelic murals, but it doesn't work. We have a rustic fence along the ride path with what appears to be "decals" of chopped vegetables, and it's supposed to somehow evoke the 1930s. We have a printed banner that was... (removed? TBD?) And a parked truck that doesn't feel grounded in reality because it's too showy and pristine for its locale—not at all like a real rural food-coop daily commuter work truck. I just think WDI is at odds on how to present anything. And when they go cheap, it shows.
It's probably too late in the game for them to change anything now, but there's been some really good insight by other forum members detailing ways these issues can be remedied. I don't know if WDI is just not seeing it or doesn't care. Either is a cause for concern.