Here’s another take on the PR/advertising situation:
IMO, the last thing Disney needs is more people flooding into the parks right now (at least in Florida… haven’t been to DL in a few years to witness the crowd levels) without greatly increasing capacity. TBA is/was a sideways cultural-updating move that does not increase capacity.
When it opens, the flume will once again be one of the most popular rides in the park. Most of the GP will simply enjoy it. Some might say, “Oh yeah, this used to be the rabbit ride.” Then they’ll disembark, buy a Louis-playing-his-trumpet bubble wand and wander off to the next ride.
I don’t think they need to advertise it much at all. In fact, I think it might be better for park crowd levels and overall guest experience if they don’t… and simply let the throngs of park goers be happy the flume is up and running again.
Or… I’m completely wrong and both coasts will be slammed with TBA commercials, billboards and morning show promo spots in the respective week before each flume opening.