Question for the anti-Peltz contingent: Rasulo was chairman of P&R and then CFO for nearly a decade, two massively influential and powerful positions, yet the company is still standing and, in your view, thriving. How is it that you can then reasonably prognosticate the utter destruction of the company if Peltz gets a seat on the board?
I won't sit here and pretend a board member of the company is powerless, it's not, but it's certainly not a more powerful and influential position than the CFO, or chairman of an entire segment of the company.
Hey look, more deliberate conflating and oversimplifying. A number of the anti-Peltz contingent would not describe Disney as thriving.
Rasulo was not fully supported during his tenure as head of the parks, but his views are the root of a lot of the current claimed issues with the parks. Rasulo was the big proponent of the idea that the parks were a mature business that could not grow and, through his complete dislike and misunderstanding of the business, wanted to push into “blue oceans”. Selling off the parks was seriously explored at this time.
Where Pressler saw theme parks as malls that for some stupid reason had a bunch of rides, Rasulo saw theme parks as hotels that for some stupid reason had rides. There was no future in the parks. Maintenance should be improved because killing people is bad, but Matty’s obsession with show and milestones was too much. Attractions should be small and largely reuse existing facilities. Buzz Lightyear Astro Blasters is the model here, a cheap project pushed into an existing facility and multiple parks.
Rasulo was not an advocate for the Hong Kong Disneyland three land expansion or the Disney’s California Adventure redo. Both of those major projects were pushed far more by other parties pressuring Disney. Rasulo had no issue with opening the severely cut down Hong Kong Disneyland. Iger didn’t either, but realized it was a liability for his prize of Shanghai Disneyland. In California there was growing pressure from the city about the Disneyland Resort not living up to projections. As the project moved forward it was Lasseter who really kept the project safe and on track.
In Florida the New Fantasyland project was to be the shining example of Rasulo’s vision for expansion. Gone was the proposed roller coaster with show scenes and instead was a giant princess meet and greet complex. Guests were going to be amazed by coloring with Princess Aurora. Pixie Hollow would also be built, a flat ride might have been included (although its location probably would have made the required basement a cash sink) and of course, a meet and greet complex.
His big idea though was to really shift all major investment away from the established, tapped out park resorts. Instead, he envisioned pivoting DisneyParks (we all love this branding creation, right?) to regional entertainment. This though wasn’t going in on existing concepts like DisneyQuest and ESPN Zone. Or like what Universal is doing today with Universal Kids or Horror Unleashed. No, we’re talking timeshares and hotels. Aulani, National Harbor and every other major tourist destination or metropolitan area would have its own DisneyParks resort experience available. No need to travel to Walt Disney World or Disneyland Resort and bother with those silly rides, the magic of a Disney hotel stay and its premium prices would be just down the road!
All these guests also have data, data that can be harvested and monetized. All wrapped in the bow of line skipping and personalized experiences. It would be like a Genie just proofing money into the coffers.
Rasulo ultimately left Disney because he finally realized that CFO wasn’t really a promotion and stepping stone to being CEO. He caused a lot of damage in his time at the parks and set a lot of bad things in motion but he also ended up being less and less a guiding voice. Being a board member would now give him legitimacy he had lost and more. He now represents the sacrosanct shareholders. He also wouldn’t be alone and would be with an experienced individual who has a decades long history of personal success in getting board to act as he desires.