I respect this objection. There are a few things that vacating the role of CEO gets you that just hiring a COO doesn't. While it's true that COO can take on certain responsibilities, there are others that are just stuck with being CEO. Among them are the shareholder meetings, meeting with the financial press, answering quarterly earnings calls, etc. Iger had tried the COO thing with Staggs. While I'm sure it made his life somewhat easier, he never bothered to find another strong COO after that point.
The Executive Chairman position would provide Iger with the access he desired, without those accompanying responsibilities. I've described Iger as "the founder of the modern Walt Disney Company." What I mean by this is that Walt and Roy's Disney essentially got totally rebuilt from the inside out. Today, the definition of "Disney" is divorced from the past. When someone said "Disney" in the past, they were referring to a studio and parks business that made family-friendly content.
Now, "Disney" means something entirely different. It's a corporate conglomerate, not a unique entity with its own identity. "Disney" content includes A New Hope, Rise of the Planet of the Apes, Aliens, the Simpsons, ABC News, Avengers Endgame, Poor Things, Shogun, Grey's Anatomy, and Sunday Night Football. If I described some of the violent and disturbing "Disney" content on this Disney message board, I would probably get banned for violating the terms of service. The definition of "Disney" has changed to mean... It's hard to say.
Eisner was instrumental in this transformation. But no one moved the needle more than Iger. With his five massive acquisitions (Pixar, Marvel, LucasFilm, Bamtech, Fox), he remade the company into a corporate conglomerate.
Iger loves The Walt Disney Company. Not Walt Disney's Disney, but Iger's Walt Disney Company. And like any founder, he wanted to remain a part of the company he essentially founded. An example of something similar occurring is how Jeff Bezos handled his retirement as CEO from Amazon. He remains Executive Chair, so he still has all the access he desires. He can still participate in corporate decisions. But he doesn't have to worry about the boring stuff. Bezos could have just kept Jassy on as a COO, but the distinct advantages of the "Executive Chair" role were too enticing. You get to define the position.
But ultimately, I understand taking a less speculative take.
People question that report? I'm not sure I realized that. I guess that explains where the animosity comes from. The details in that report were so specific, that I don't see how someone contests it. No one comes out looking good in that report (except one person who I suspect was the source!). Both Chapek and Iger ultimately appear to be immature leaders.
And who do I think was the source of that piece? Christine McCarthy... She's the hero who circumvented Chapek and went directly to the board and other investors. She's the one who set in motion the plot to bring Iger back. However, she subsequently was betrayed by Iger, and decided to dish out all the things she knows. She might have been vying for the CEO job, and was irritated by Iger's extension. Then she started dishing out all of the secrets.