WoundedDreamer
Well-Known Member
I don't think you're right. RoI clearly has to have a correlation with the quality of investment, or else theme parks wouldn't exist.I have been to Walt Disney Studios Paris and Paradise Pier 1.0, so it isn't hard for me to imagine things being worse. I'm sure ROI for a new Guardians of the Galaxy rollercoaster at Epcot would have been improved by just demolishing the Universe of Energy pavilion and building a big outdoor coaster with some props placed around it. More basic DVCs are, I am sure, far better as far as ROI is concerned than lavishly-themed new resorts, so not sure why Peltz being on the board would mean less rather than more of them.
There are plenty of parks and tourist destinations that are worse than WDW and DL, so it's not hard to imagine how they could also decline further.
Take the two examples you cited. Has Walt Disney Studios Paris provided good RoI relative to Pandora: The World of Avatar? Of course not. In this case, spending appropriately actually is good business. Walt Disney Studios Paris has been a thorn in the side of Disney Parks for decades, precisely because they tried to short change the guest. RoI has been terrible. Compare that to Pandora, where the guest has rewarded quality with enthusiasm. The RoI has been much better on Pandora than anything ever spent on Walt Disney Studios Paris.
The same is true of Paradise Pier. Paradise Pier originally had terrible RoI precisely because they shortchanged the guest. That's bad business. But when they spent time and money lovingly improving the area, that's when Disney started to get a nice return on investment.
It's when individuals try to take shortcuts that they get burned. That's not to say overspending can't also be detrimental to a project's RoI. But like any art, a balance must be struck. If that really is Peltz's strategy, then he's going to learn the hard way (just like Eisner and Iger before him) that you can't cheat the guest for too long before they begin to understand that they are being swindled.