_caleb
Well-Known Member
This wouldn’t be the winning strategy you’re making it out to be, because the platforms aren’t content JUST to be middlemen, selling other people’s product for a percentage of the sales.the best business move would have been for Disney to keep out of streaming and have the streaming companies fighting to partner with Disney.
How much would Netflix, Amazon, or Apple Pay to have a rotating Disney vault?
Examples:
- Amazon watches what’s selling well (and the data pointing to what’s about to sell well) and undercuts it with knockoffs (see Amazon’s brands, like Amazon Essentials, Amazon Basics, Goodthreads, etc.).
- Netflix’s algorithm lets them know what people are searching for, and they use that to inform their creation (or purchase of) cheap/bad knockoffs of many Disney/Pixar classics. There’s no incentive to keep Disney films isolated. “You watched Pixar’s Cars, up next: A Car's Life: Sparky's Big Adventure.”
- Target has extremely successful in-house brands that basically use all the products on the Target shelves as free market testing. They rip off whatever is selling well (or just buy the companies that make successful products).
- 7-Eleven has developed its own in-house brand, 7 Select that’s brought in billions by competing with its bestselling products by selling copycats at a slight discount.
- Dick’s Sporting Goods launched its in-house brand, DSG that just copies popular lines from UnderArmour, Nike, Addidas, Columbia, the North Face, etc.
Disney/Marvel content on Netflix was heading down this same road when they decided being a major player in streaming was their best chance for survival.