Let me explain a bit further: this sign is something that any mall or subdivision architect could have drawn up in their sleep. They went with a water feature because it has Springs in the name, which is fine. But it doesn't add to the placemaking of the story, which is what Disney prides themselves on.
The sign is an entry gateway. It's the first thing that you see that guides you visibly and emotionally into where we want to take you. It's the book jacket description designed to start to reel you in. This fountain is just a brick structure sign, and it's something you see a variation of every day in your normal life. It has no connection to the fictional history of Disney Springs. It has no connection to the story or the emotions. That's what I expect from WDI. And this isn't complicated to do. A water feature that looks like a natural spring with the signage mounted, or something that has the landscape of the springs in miniature to set the stage of what you're about to see inside. Or something that includes a historical aspect to DS: the tools of the early settlers or the rudimentary waterworks of the early village that settled around the spring. All of these could be incorporated into a much more architecturally striking opening statement that would have cost not much more than what the brick structure cost, but says a lot more.