The time has come.....

[Lee]

No, neither does fastpasses IMO.

But, you know what makes a difference to the bottom line? Merchandising. I see NextGen's "data mining" to be tied deeply into the shops and possibly restaurants. The shops will be easy to use for this technology without any tin foil hats required.

You walk into a store, a record is stored in the database. You walk out later... that record is updated. Hey, you spent 12 minutes in a store and didn't buy anything... why? You walk into another store and a record is stored. You buy $75 in merch and walk out and the record is updated. Now, mine that information and tell me what happened. Each store has merch classifications and each item you purchase includes those classifications. You purchased resort specific merchandise without the year imprinted. The store you initially walked in didn't include that merch. (they know what you purchased today, but they have no idea how many shops you visited and left with nothing) Once they find out everyone that walks in the door spent an average of $$ on resort specific merch, they will add more and continue testing location of product, attraction specific items, generic items, whatever the case may be. As their data grows, they will be able to place the right product in the right place to get the most revenue.

The next day you go to Epcot. You've been there a couple of times already during your visit but haven't purchased any merch. As you walk by Mouse Gear, you get a text message offering 10% discount on purchases over $50 for the next 3 hours. Good chance you swing in and buy something. If you don't, you may get another offer later on with a coupon code for resort specific merchandise. How did they know you couldn't pass that stuff up?

These are both simple things that can be done with location enabled data mining. Both have the potential to increase high margin merchandising. Take this further to restaurants, food carts, quick service, etc... another high margin division to datamine.

All certainly possible, and likely true.
If they stop there, no harm/no foul.

I simply worry about the real possibilities that they won't stop there.

 

[Tom]

No, neither does fastpasses IMO.

But, you know what makes a difference to the bottom line? Merchandising. I see NextGen's "data mining" to be tied deeply into the shops and possibly restaurants. The shops will be easy to use for this technology without any tin foil hats required.

You walk into a store, a record is stored in the database. You walk out later... that record is updated. Hey, you spent 12 minutes in a store and didn't buy anything... why? You walk into another store and a record is stored. You buy $75 in merch and walk out and the record is updated. Now, mine that information and tell me what happened. Each store has merch classifications and each item you purchase includes those classifications. You purchased resort specific merchandise without the year imprinted. The store you initially walked in didn't include that merch. (they know what you purchased today, but they have no idea how many shops you visited and left with nothing) Once they find out everyone that walks in the door spent an average of $$ on resort specific merch, they will add more and continue testing location of product, attraction specific items, generic items, whatever the case may be. As their data grows, they will be able to place the right product in the right place to get the most revenue.

The next day you go to Epcot. You've been there a couple of times already during your visit but haven't purchased any merch. As you walk by Mouse Gear, you get a text message offering 10% discount on purchases over $50 for the next 3 hours. Good chance you swing in and buy something. If you don't, you may get another offer later on with a coupon code for resort specific merchandise. How did they know you couldn't pass that stuff up?

These are both simple things that can be done with location enabled data mining. Both have the potential to increase high margin merchandising. Take this further to restaurants, food carts, quick service, etc... another high margin division to datamine.

Excellent examples of realistic uses. I just KNOW they'll definitely know when you enter and leave shops, restaurants, and rides. And your concept of texting you a personal discount on merch while you're still there is something I hadn't thought of at all.

As for Clever Name's story about NextGen admission....I'm not 100% sold on the legitimacy. Where did that version come from?

And I, for the record, detest the mere notion of that concept if it's even remotely being tossed around. I don't care if they want to charge out the wazoo for FP+, but don't revert back to ABCDE ticketing.

 

[GoofGoof]

this one counts as getting things on the right track? I'm just wondering...

Depends on how bad you have to go to the bathroom. If you are in a real pinch after riding Peter Pan or Small World it may seem pretty magical that you don't have to walk halfway across fantasyland to relieve yourself.

 

[dreamscometrue]

Wouldn't it be something if NextGen was something spectacular and it became an industry standard and people already want to dismiss it...

If Universal was doing the same thing people would be saying they were pushing the envelope of what a theme park could be...


Jimmy Thick- madness reigns...

^^ This. I'm starting to believe Jimmy Thick is a genius!

 

[Disneyboy17]

That I believe...

Well at least u believe something! Have a magical evening.

 

[Clever Name]

I don't care if they want to charge out the wazoo for FP+, but don't revert back to ABCDE ticketing.

They will have a new and high tech. version of the old ticketing method.
One of the biggest problems WDW has now is the overwhelming popularity of a small number of attractions. Soarin’, TSMM and EE are just a few of the WDW attractions that routinely have fastpass wait times of an hour or more. Recent enforcement of the fastpass return times has helped speed up the fastpass lane but obviously more needs to be done. This is where the wristband RFID shines.

All you have to do is wave your wristband at an information kiosk and it will tell you when you (and the members of your party) may immediately board TSMM. It will provide you a schedule personalized for you and your group as to the times that you may get on TSMM with no wait! It will be very similar to the way you go to a movie theater at your home. You look up the times that the movie is being shown that day and you go to the theater at the appropriate time to see the movie. This same technology will work with smart phones as well, but that will come a little later

The same scenario will work for all popular attractions at WDW. You will be given a menu of times that you (and/or members of your group) may immediately ride an attraction without any waiting in line. Remember, Disney will be tracking you with its GPS so they will know if you are going to ride the attraction by your movements and they can flush you out of the system instantly if you are not in range to take advantage of the fastpass.

The beauty of all this is that each attraction capacity is fine tuned by the real time database. You end up with no lines at any attraction yet each attraction gets maximum usage. More guests are served in less time. The costs to the guests will be scaled according to their usage just as any other commodity is sold. Of course, high end users will get discounts just as you do in the store when you purchase the large economy size instead of the standard package.

So you're saying they are going to charge for each ride you do? Get real...

They charge you for each ride you do now. They also charge you for the monorail, the boats and the buses. Your admission fee covers all those items whether you use them or not. The new system will only charge you for the things you use. It will save some people a lot of money and at the same time WDW will make more money!

 

[xdan0920]

They will have a new and high tech. version of the old ticketing method.
One of the biggest problems WDW has now is the overwhelming popularity of a small number of attractions. Soarin’, TSMM and EE are just a few of the WDW attractions that routinely have fastpass wait times of an hour or more. Recent enforcement of the fastpass return times has helped speed up the fastpass lane but obviously more needs to be done. This is where the wristband RFID shines.

All you have to do is wave your wristband at an information kiosk and it will tell you when you (and the members of your party) may immediately board TSMM. It will provide you a schedule personalized for you and your group as to the times that you may get on TSMM with no wait! It will be very similar to the way you go to a movie theater at your home. You look up the times that the movie is being shown that day and you go to the theater at the appropriate time to see the movie. This same technology will work with smart phones as well, but that will come a little later

The same scenario will work for all popular attractions at WDW. You will be given a menu of times that you (and/or members of your group) may immediately ride an attraction without any waiting in line. Remember, Disney will be tracking you with its GPS so they will know if you are going to ride the attraction by your movements and they can flush you out of the system instantly if you are not in range to take advantage of the fastpass.

The beauty of all this is that each attraction capacity is fine tuned by the real time database. You end up with no lines at any attraction yet each attraction gets maximum usage. More guests are served in less time. The costs to the guests will be scaled according to their usage just as any other commodity is sold. Of course, high end users will get discounts just as you do in the store when you purchase the large economy size instead of the standard package.



They charge you for each ride you do now. They also charge you for the monorail, the boats and the buses. Your admission fee covers all those items whether you use them or not. The new system will only charge you for the things you use. It will save some people a lot of money and at the same time WDW will make more money!

This all makes sense, but it just feels wrong.

 

[Tom]

???

On a more serious note, the comment you made is considered by most Americans to be a racist stereotype, and is quite offensive to one or more demographics. Just because you saw it on a YouTube video doesn't make it appropriate to post on a private forum.

This is just my opinion though. I'll let the moderators decide if it is suitable to remain. I'm not offended, so I'm not going to report it. But I thought you should know, since you may not be familiar with all of our customs yet.

 

[yeti]

You've offended my intelligence.