Last night I slowly luxuriated over both prompts, savoring every detail. I slept on it, let my impressions percolate, and here come some fully-considered thoughts.
NEW ENGLAND PRINCES
Disney’s Animation Kingdom
Having followed your trainwreck of a brainstorm for well over a week, I must say the final result is far more coherent than I could’ve realistically expected. Let’s highlight upfront my favorite thing of the entire project: The Presentation!
This really seems to be Princes’ strong suit. It’s what won you Stanza II. Can it paper over a confused thought process?
I’ll say this. Doing a “trip report” presentation – a
wholly original idea, one which holds future promise – is the perfect choice given your circumstance. Many of the images were perfectly integrated into the conceit, the in-jokes were funny, and it paints a true guest experience. As Western tourists, your unfamiliarity with Japanese culture is justified. It’s the “found footage film” of Sorcerer’s Apprentice presentations. The “you are there” faux-realism and the freeform writing style help to paper over any lapses in concept. This was a brilliant 11th hour Hail Mary, but sadly one which just fell short of the end zone.
What is the concept here? Kingdom Hearts, Mary Poppins, Silly Symphonies, Pixar, maybe
Big Hero 6 and
Frozen. It’s a mishmash joined by corporate branding, fueled by an Iger-esque panic to fit
EVERYYYTHING into your project. It’s DCA’s Pixar Pier as a shopping mall! Realism points: This seems like something modern Burbank would really propose. Would the OLC agree to this? They rejected a proposed DHS clone in favor of the wholly original DisneySea.
Regarding relocating from the existing Ikspiari location (which both teams did) – I applaud that decision
wholeheartedly! I actually think Princes chose the best possible relocation…which is really hard to ascertain with your zoomed-in map. You guys clearly have map skills, so more attention there would’ve been wonderful. The southwest corner shares a Monorail, “good neighbor” hotels, backdoor access to Disneyland
and DisneySea (and its upcoming in-park hotel), plus it can be walkable back up to the Esplanade area where day guests originate. It’s ideal! This could’ve been done with either the Real World™ DisneySea 2022 expansion
or the SAU expansion, and it confounds me that you took several days of not seeing the 2022 solution before finally forcing the SAU approach.
Our tour begins in Traverse Town. I’ll be honest: You should’ve made this your entire concept. This was a week-long argument which never got settled. A single-IP video game is potentially limiting, but that depends on how you handle it. As someone with no knowledge of Kingdom Hearts, I understand this setting. As a gateway to other worlds, you can do anything here. There’s broad appeal in Traverse Town’s look and basic conceit, plus deeper activities for game fans. Communicated well, the narrow IP isn’t a liability. Plus, Traverse Town allows for all the other IPs you guys added anyway, so it begs the question why there’s a Pixar boardwalk when Pixar characters could easily go here.
Overall, what you’re presenting doesn’t feel like a shopping/entertainment district. It feels like you’re forcing theme park tropes into a mall. Other than a single throwaway reference, there is no discussion of third party shop or restaurants…that is, the very foundation of what Ikspiari/Disney Springs/Downtown Disney are all about. The one-of-a-kind themed Disney experiences are hugely important as well, but they’re always built upon a more familiar shopping framework.
Is Gummi Ship adventure a shooting dark ride? Is the Toon-tastic Trolley a screen-based ride? If you’re gonna evolve the “mall” concept this much, make that your entire
raison d’etre. Build around that idea. Taken as individual elements, things like this feel more random.
I know it isn’t fun to make a list like “Zara, Baby Gap, 21 Forever.” It isn’t fun to write ride stats, or to describe hotel room dimensions, but former SA projects have added those things to create realism, to create a foundation where playfully creative ideas can then flourish. You guys struggled so, so hard to avoid creating a mall that you kinda lost sight of things. There seem to be like 60 or so unique Disney-themed shops and restaurants, all with meticulous backstories. (In isolation, they’re all great actually!) It would be good to give
a few signature locations this degree of detail, but not a whole city’s worth. Rather, how would like a Victoria’s Secret be tastefully incorporated into the worlds you’ve created? That’s a concern you’ve barely addressed.
There are weird mistakes. The big volcano in DisneySea is called “Mt. Prometheus,” not “Mt. Vesuvius.” You call the Monsters Inc. sushi restaurant “Harry Housen’s” when the photo
directly below that calls it “Harryhausen’s.” As a fan of Ray Harryhausen, that’s irksome. The Mickey Avenue area is essentially an improved Toontown, which is something Tokyo Disneyland has 100 yards away. My strongest advice
to both teams would be to
RESEARCH THINGS! (This’ll be important coming up.) You can save days of debate by Googling stuff in 5 minutes.
Among the project’s individual components, the best would be the Marine Life Institute. This is clearly a work of passion and knowledge. It would be the district’s centerpiece, so the extended write-up is warranted. Knowing Japan’s love of the seas, coupled with how ludicrously popular marine exhibits seems to be throughout Asia, I suspect this would be a gigantic draw. (I love the illustrations too!) I’m reminded of the Ocean Park aquarium in Hong Kong, which is a high compliment.
I’m generally coming across harshly, which is just because we can always learn and improve. You
gaijin have much to be proud of, particularly given the behind-the-scenes shenanigans which led to the final product. Given that this is a project without a foundation, really, the end result is enviable. When this team starts working, they’re fantastic! You just need to get to that point. There is already discussion in your PM about improving the brainstorming phase, which is precisely where your focus should be at the moment.