The Sorcerer's Apprentice Season 2: International Edition - Discussion Thread

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Voxel

Voxel

President of Progress City
Sam4D23 said:
Ugh...he used our only quarter...
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Zweiland

Zweiland

Well-Known Member
tcool said:

Challenge 5
Another Convincing Campaign
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We're heading back to France in a commercial fashion. Through advertisements, that is.

Our two remaining teams are required to create a campaign advertising the Disneyland Paris Resort, specifically highlighting the additional attractions your teams thought up back in Challenges 1 & 2.

Some of you may recognize this Challenge. Like the domestic counterpart contestants completed last season, you are required to include the following:
  • an original slogan
  • a 2:00 commercial reel/presentation
  • a series of 4 posters
  • testimonials from someone on this forum

Remember to tie everything together with an overarching theme, and you'll do just fine!

Team Sea Presents
Discover Disney

For this project, we were assigned the task of creating a new campaign for the Disneyland Paris Resort to accompany the attractions we created during projects 1 and 2 of this season.

It's been a difficult journey, but we believe that we have come up with a great campaign that will attract all types of families, and really help Disneyland Paris and Walt Disney Studios Park flourish and grow. Team Sea proudly presents our campaign, Discover Disney.

Life is about discovery. At the Disneyland Paris Resort, guests are encouraged to explore and discover new and exciting worlds at some of the best themed attractions in the world.

The Discover Disney campaign will come with the openings of a brand new attraction in Adventureland at Disneyland Paris, The Voyage of Sindbad, a brand new land with a brand new E-Ticket experience at the Walt Disney Studios Park, Hollywoodland featuring The Gangsters of Hollywoodland, and a brand new nighttime spectacular for the Walt Disney Studios Park, City Lights.

With these attractions, guests are brought into exciting new worlds that they can explore and discover in ways never before.

The Voyage of Sinbad will be Disneyland Paris' response to the wildly popular Splash Mountain, inviting guests to follow the legendary pirate Sindbad as he journeys across the land searching for riches and adventure. This state of the art flume ride will also be able to operate in the winter months as it is entirely indoors.

Over in Walt Disney Studios Park, a brand new land has popped up. A tribute to the Hollywood that never was and always will be, Hollywoodland brings guests into a romanticized Hollywood of the 1920s. Here, guests will be able to join a group of gangsters as they ravage the famed city in The Gangsters of Hollywoodland.

Elsewhere, guests will be able to receive a wonderful meal surrounded by some of film's greatest landmarks and actors in Le Theatre d'Or. Finally, guests are invited to journey up the famed Hollywood hills and have a one of a kind experience at a recreation of the beautiful Hollywood Bowl. Here, guests will be dazzled by The Walt Disney Symphony Orchestra as they delight guests with some of film's most famous themes in an incredible display called City Lights.

The orchestra will be accompanied by a state of the art fountain system, similar to World of Color at Disney California Adventure. It truly will be a sight to behold. These additions will add to a park in need of things to do, and will certainly make it a full day park, encouraging guests to stay until the park's closing.

With these additions comes our ad campaign, Discover Disney will encourage guests to discover everything Disneyland Paris Resort has to offer; from new attractions and show, to incredible restaurants and one of a kind experiences. There is plenty to discover and do at Disneyland Paris. So, please, join us as we see just what is coming to the Disneyland Paris Resort during this campaign.

Poster 1
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Poster 2
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Poster 3
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Poster 4
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The following is our video presentation reel. It is intended as an outline for DLPR Managment and Disney Marketing to outline our concept of "Discover Disney", and why it is a enticing and relevant marketing campaign.

The video presentation is broken into 4 sections:

1) Team Sea Intro
2) Short Slideshow outlining the previously judged expansions / additions to DLPR
3) Animated "hype" video targeted to explain what the "Discover Disney" campaign is about, and what it means.
4) A 30 second TV spot done as a storyboard mock up (as we couldn't hire live actors). In addition, this spot would have a voiceover track that can be recorded in multiple languages. English and French scripts are included below, as examples:

Scene a) - Flying into Disney, see castle
No Voiceover

Scene b) - Approaching the Pirate Ship
Voiceover (English) - "What is Discovery?"
Voiceover (French) - "La Découverte de ce que l'on?"

Scene c) - Kid picks up and looks through the telescope
Voiceover (English) -"Life is about Discovery!"
Voiceover (French) - "La vie est de découvrir!"

Scene d) - New Attraction - Sinbad
Voiceover (English) -"Discover the adventure!"
Voiceover (French) - "Découvrez adventure!"

Scene e) - New Attraction - Restaurant
Voiceover (English) -"Discover each other!"
Voiceover (French) - "Découvrez amours!"

Scene f) - New Attraction - City Lights
Voiceover (English) -"Discover the glamour!"
Voiceover (French) - "Découvrez charme!"

Scene g) - Kid looks at telescope with wonder
Voiceover (English) -"Discover the magic!"
Voiceover (French) - "Découvrez magie!"

Scene h) - Telescope sparkles with "magic"
Voiceover (English) -"What will you discover today?"
Voiceover (French) - "Que trouverez-vous la prochaine?"

Scene i) - Disneyland Paris Outtro
Voiceover (English) -"Discover Disneyland Paris Resort."
Voiceover (French) - "Découvrez les Disneyland Paris Resort."

Below is the finished presentation. We hope you enjoy it!

And, our French presentation.


For the challenge we ended up collecting lots of amazing feedback about our presentation. We, at Team Sea, would like to thank@@Thrill,@@marni1971, WDW1974,@@Tiggerish,@@sshindel,@@Bob,@@Master Yodaand@@PhotoDave219for taking the time to review our work and give us their amazing and thoughtful feedback and opinions.

Their reviews are posted below.
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Great job!

I'm going to critique you step by step, @englanddg style.
 
Zweiland

Zweiland

Well-Known Member
Zweiland's critique of team Sea

FIRST STOP: POSTERS

The posters are well done, no doubt about it. Some of them used original art, which is more than we did. BUT...

They didn't have a style to tie them all together. No universal font, no color scheme, nothing. In fact, some of the font choices are downright tacky. (I'm looking at you, first poster!)

I like the "scrapbook" thing that's going on with the first and last posters. IMO, you should have either stuck with it for all four, or dumped it altogether.

It also throws me off that you used two pictures of the castle.
 
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