What's the old saying, you can lead a horse to water but you can't make them drink. Of course it's no different than the Disney price hikes, as long as people show up there's no need to change. Ea sells a crap-ton of madden, fifa, battlefield... and you can't just boycott one game like mass effect andromeda, you have to hit them where it hurts. I said it when it was announced, EA is by far the WORST company that Disney could have given the contract to. I hope it comes out that Disney did this and the contract is going someplace else.