SUNDAY AM Writethru: After Saturday update Even with a Marvel movie overperforming in the marketplace — such as
Black Panther: Wakanda Forever, which conquered
$64M over 5 days — the Thanksgiving Wednesday-Sunday stretch wasn’t one for the record books. It ranked outside the top 10 with an estimated
$122M, off 14% from a year ago. That’s when were had more Covid fears, a lest robust Marvel title in the marketplace, a solid adult draw in
House of Gucci ($22M), and a better performing Disney family animated movie in
Encanto, which did $40.5M in its 5 day launch. Black Friday, a typical potent day at the box office, also came up short from last year, down 12% with $33.7M versus 2021’s $38.3M. Per Comscore, 2018 ranks as the best Thanksgiving stretch with $315.6M for all films. That’s when
Ralph Breaks the Internet and
Creed II were on the marquee.