Believe it or not even people that follow Rotten Tomatoes are the minority when it come to the general population…I have not heard people IRL discuss it…because they probably don’t even know what it isYes, this is a truly bizarre situation as people act as if it takes an archeological dig to find the conversations that are openly happening in the marketplace around the film. Just click on the Rotten Tomatoes All Audience (click on Tomatometer score to toggle to "All") and scan the comments for Minions:Rise of Gru (87% All Audience Score) and Strange World (40% All Audience Score). The comments are similar in "Verified" (those that have registered to show they bought their ticket through certain chains/sites), but "All" gives you more of sense of the broader conversation happening on review sites, Twitter, Facebook, etc.
Minions: The Rise of Gru | Rotten Tomatoes
In the heart of the 1970s, amid a flurry of feathered hair and flared jeans, Gru (Oscar® nominee Steve Carell) is growing up in the suburbs. A fanboy of a supervillain supergroup known as the Vicious 6, Gru hatches a plan to become evil enough to join them. Luckily, he gets some mayhem-making...www.rottentomatoes.comStrange World | Rotten Tomatoes
Walt Disney Animation Studios' original action-packed adventure "Strange World" introduces a legendary family of explorers, the Clades, as they attempt to navigate an uncharted, treacherous land alongside a motley crew that includes a mischievous blob, a three-legged dog and a slew of ravenous...www.rottentomatoes.com
Just scan a few hundred of the messages in each forum and while Minions is nothing but comments about the cute minions, colors, action, etc., on Strange World the gay character, strong environmental message, etc. are mentioned repeatedly (both pro and con opinions).
You could argue those are "review bombers" with an agenda, but it doesn't change the fact that those are the comments that are being seen by the moviegoing public and topics being discussed in the real world. Of course, nobody, even Disney, could say exactly what impact those conversations are having on the box office, but to pretend the conversations are not happening and it isn't having any impact is just disconnected happy talk.
BTW, this is what Disney Theatrical Marketing's social media group does all day, which is to capture the conversations online and package and report up to management what is being said before/after a film opens. It is a critical part of their process so although on this site we are pretending these conversations aren't happening, I can assure you Disney management is getting very detailed reports on these conversations and brand impact studies, which I would have to imagine would be quite concerning.
Just going by my family….I am the only 1 who follows film… and the only one who checks Rotten Tomatoes regularly.., my family will more often say hey that movie looks good should we go…at most they might glance at Rotten Tomatoes if deciding to see a movie on a whim(rarely happens)just as a guide to what critics say… but they don’t even look deep into the audience score