That is true but looking at the price to the Ultimate Brunch for 2 and comparing the individual prices item-for-item if you were to get it at Morton's or Ruth's Chris makes the brunch at STK a better price. At Morton's, two 16 oz ribeyes ($46 each), crab cakes (similar to crab scrambled eggs $40 each but since not true crab cakes, make it $30 each), bottle of same champagne ($105), 2 lb lobster (Morton's charges $99 for 2 lb lobster tail) would make your bill $310 compared to $275 at STK. So, for those that it is about price, STK if worth it.