I will agree that it is a lot of food, but when spread out over a few hours, it's totally doable. This isn't a meal that you scarf down in 30 minutes to rush to your next attraction. And remember - this is the Ultimate Brunch. They have a normal brunch menu that you can order a la carte from. If one was a local, you take at least half of it home for dinner or a meal the next day. You could do the same if staying in a 1 bedroom or larger at a DVC resort with the full fridge and kitchen. Again, for what you get, the price is not out of line at all. Well, OK, to some it is, but for others, not so much.