How perfectly that sums up the Star Wars problems at least at Disneyland, but likely at DHS.
They build a Billion dollar Star Wars Land and the most famous Star Wars villain of all time is left out, stuck on the other side of the park doing meet n' greets in front of a plywood set inside an abandoned pavilion from 1967.
That tells me they have the same plan for Launch Bay at DHS. Two months ago they probably thought that was a smart move to provide extra Star Wars experiences for all the people who couldn't get into the land via the Virtual Queue, which is why Disneyland also brought back Hyperspace Mountain for the summer. But now they've got a land that's wide open and the Virtual Queue hasn't been used since opening day, with one very expensive yet merely okay ride that only has a 45 minute wait, and the result is just a muddy mess of a marketing message with Darth Vader stuck on the other side of the park.
Dumb!
You could probably write a great business book about how this entire multi Billion dollar plan has backfired on Disney.
Hey, I'm savvy and local and also peculiar, and I also have been to Star Wars Land, so I'll weigh in here!
Two weeks ago when day after day the Disneyland App said the wait times were 30 minutes or less, I jumped in an Uber and went to Disneyland for the evening to see Star Wars Land for myself. I spent three hours inside Star Wars Land, and rode the Falcon three times. Every time on the Falcon I was flying with tourists from foreign countries or different states. None of us knew what we were doing, and the CM's kept rushing us around and weren't much help.
Star Wars Land was visually impressive,
but the land felt dead and lifeless. There was no music, there were no bands, there were no droids zipping around going
beep-boop-beep like WDI told us there would be. In three hours in a land with no crowds, I saw two (2) bored Stormtroopers wandering around as the lone "characters". And apparently Chewbacca had the night off.
There were no weird and wacky aliens creeping up to tourist moms and rifling through the diaper bag while the kids laughed and dad fumbled for a picture. There were no bad guys trash talking good guys to tourists eating their dinner on the huge patios.
All of the CM's staffed in the stores and snack bars and Falcon ride wore these gorgeously designed uniforms that reminded me of DisneySea CM's, but they were all just standing around talking to each other about their July 4th schedule and Katie's party last weekend, ignoring what few visitors were there.
There were big upper balconies and extensive catwalks above you that were obviously designed for the stunt shows and wild characters WDI had told us would happen in the land, but all were entirely abandoned and devoid of life. Apparently on Batuu no one knows how to get up to the second floor? There were beautifully designed back alleys and elaborate courtyards, all entirely devoid of interaction, where a lone alien musician could have been playing a weird wind instrument that would have sent exotic music wafting through the nooks and crannies of this village.
Maybe they are rushing a bunch of new characters into production for the land, and maybe they are hiring alien bands and some sort of entertainment? And maybe these things can also get into production and be at DHS six weeks from now? But as the Disneyland version was originally designed to operate and interact with paying visitors by TDA and Burbank for its opening summer, the land is dead and lifeless.
In short, the land was impressively designed, obviously budgeted lavishly, and aesthetically a home run. But the Falcon ride was just sort of Star Tours 3.0, and the entire land felt dead and lifeless and devoid of soul and charm. They deserve to panic a bit.