Disney Irish
Premium Member
I understand your point-of-view I just disagree with it. And you stating the same thing over again doesn't convince me you're right either. I appreciate your experience in this realm, but I just think you're wrong in regards to SWs that guests wouldn't rather have an adventure with Han and Luke versus some rando character just made up for the experience. Sure the rando character can be fun and engaging with the right actor, especially in a non-IP experience, but in this case the guest is going to pick their favorite character they know more often than not.I'm not sure what you hope to gain by stating the same things over and over again.
If I asked a guest, they can say a variety of things. But guests don't design guest experiences, because they typically don't know what actually makes for the best experiences. I'm sure guests would tell you they want a Star Wars coaster that goes through Sleeping Beauty's castle, doesn't mean that is what would appease Disney guests most in the end.
There's a reason Beetlejuice isn't the most beloved character at the Beetlejuice Immersive Experience. Aside from trying to fill the shoes of a giant who the public reveres, it doesn't make good gameplay and interaction. Period. Guests want to feel like they have an active role. They want to be the one to accomplish something. If you're helping out Han or Poe, you get the feeling its like playing chess with your uncle when you're 5. They're letting you get some wins.
Helping out original characters of differing abilities and skills gives the public the opportunity to become the star or a key player, what most guests want in an interactive experience. Sure, you can have a hero moment where doing something unlocks a scene or interaction with a known legendary character, but meeting them and getting that interaction is the reward, not the activity.
What guests respond to and seek out in immersive environments and theme park type spaces has been studied and refined . It is a known data. Data that they took part in testing and collecting for both Batuu and the Starcruiser. I've worked with creatives from both.