I mean this is what Battle Escape is, moving people back through a physical environment. I understand the roller coaster point from the context of SoCal, Florida's a weird market in the sense that they are going all in on coasters (SDMT, Slinky, Guardians, Tron, 'Gringott's', Potter new).
I wasn't really thinking about Universal though, I admit my context of WDI always stems to Asia, because unfortunately that is where investment actually has been. I can't really judge the state of WDI based on a limited slice of domestic products. Whereas Universal's show force has been Orlando for the last number of years. As you mentioned it isn't good and Gringott's is a great example of something that somehow loses sight of the fact that it should have been fun first and foremost. Fast and Furious the other even more prime example... but Universal has its own set of problems, which are totally unique to Universal Creative. For example I think WDI's biggest problems are budget control and capacity output on modern attractions. Universal Creative I think have totally different (and worse) problems, but they are great at pumping out high capacity, relatively low budget "E-tickets".
I see your and TROR's convo on the coaster aspect, for DLR I agree. I don't know if Star Wars needed to be the one to receive it. That was the original concept and word on the street is that it was less impressive and that's the reason they've gone with what they have instead.
It's too bad the future plans for DLR have been such a mess the last couple of years... because what I think people want and what they would ask for is their own Shanghai Pirates-esque ride. Their own Mystic Manor. Their own Flight of Passage and their own themed thrill coaster.
I actually think those things are coming with time between this project, the Runaway Railway concept and the Avengers E-ticket coaster. The state of fandom would be happier if they just confirmed those additional things.
