Amazing how, years later, Disney still hasn't topped Potter as far as "living your x adventure"
Diagon Alley/Hogsmeade still offer more entertainment and interactivity than either Galaxy's Edge or Pandora, more rides, having one ride function as both a storytelling and literal vehicle, food and shopping that logically supports the theme* and they actually let you wear the cosplay.
*the unfair advantage of Potter having so many pre-existing food and stores to draw from
That last part is the point I've been making ever since Avatar and Star Wars were announced for WDW: Potter works for this medium precisely because it's literary in nature and thus has a lot of established features meant to appeal to all the senses (in universe food and drinks, described scents, that sort of stuff) plus it's a story centered around a handful of very detailed, lived-in environments that fans want to spend time in and explore because they know them so well already...and that's just not Star Wars. Play to a franchise's strengths, or otherwise seek out franchises that suit a three-dimensional, five-senses experience (e.g. something like building a replica of the Shire from Lord of the Rings, ala the preserved set in New Zealand).
I mean, I'm not even a Potter fan, and am not super eager to support it much nowadays, but they absolutely got the theme park stuff for it right both because they did strong work with it, but also because the franchise just really lends itself to creating a fully-themed, and yes, "iMmErSiVe" environment.
I suppose it goes both ways to some extent, but I think the reverse is actually the bigger focus. That is, they think the safest path to maintaining a high level of interest in the parks is to bring in IP proven to be fairly reliable and evergreen on D+ and/or in theaters. And I think it’s actually a fair mindset to have given that Disney is no longer experimental in the way that they once were, with their fingers in multiple pies; they’re an established media megacorp. They’re expected to leverage that in parks and resorts, not tread into untested waters when they have plenty of known safe pools to wade into. The problem is that, from an infrastructural standpoint, some of their parks don’t really support this strategy, and trying to force it to fit is painful and discordant. I think you also hit on a very important point with regard to the narrative structure of rides. Their focus on “storytelling” right now is tired and often doesn’t resonate in the same way some of the more atmospheric attractions did back in the day.
I do get the whole thing about where their business is right now, but man, it feels so short-sighted; why not play in other sandboxes, too? It helps to create lifelong fans and return visitors, which is basically how they did it back in the day.
The way they're handling it in Tokyo seems smart: set an area aside ala Fantasyland to be the main "IP character section", rather than shoehorning them into spots and parks they really don't belong, but
really go all out with it and put tons of effort into it. Of course, Tokyo has the Oriental Land Company footing a ton of the bill, so I don't anticipate us getting much of anything like that, but if they must do it it would be nice to see it done with no holding back.