The bottom line? Do you think buying Star Wars lost money for Disney? They pretty much made up all that releasing TFA.
Prior to Disney’s acquisition of LFL…it was estimated that Star Wars had generated well over $100,000,000,000 in licensed product sales…
And a lot of that was in 1970s, 80s and 90s dollars.
Box office? …Is nothing…
They bought it for constant revenue…not 3 week bundles of box office. Look inside those numbers a little.
How much of Disney’s overall revenue is generated from movies? 10-15%.
Follow the money. Even in parks…the profit is in the merch.
On that front, it helps if you create reasons to by that stuff.
Now I’m don’t with open mic night. These roads are well trampled.