Star Wars All-Inclusive "Star Ship" Resort?

[rushtest4echo]

I still think that if Universal did something like this with Potter, they'd be able to charge the same price or even more. My niece and her friends spent a combined $10,000 to come to Orlando and while they spent 4 days at Disney, they also spent 4 at Universal. My niece spent 90% of her 4 Universal days in Potterland.

 

[CaptainAmerica]

Now, will there be LARPing for 30+ somethings that want to explore the dark side of the EU? I doubt that

Triple-zero meet and greet or I'm out.

 

[KrzyKtty]

Kids were certainly covered. The pitch was inclusive of experiences that would cover both kid and family. Now, will there be LARPing for 30+ somethings that want to explore the dark side of the EU? I doubt that

I interpreted it as they wanted to include elements I would say are your dress-up boutiques like BBB in the parks.. self-paced exploration like you have with current examples like the Socorors/Muppet Detectives games... and role playing/interaction with live actors. But things like dinner theater are a options that typically are a bit more older focused

The pitch was not exclusive to a certain age demo, but looked to be inclusive. That was another one of my concerns... how to appeal to everyone without it just being 'watch my kid in the jedi academy show'

I also wonder if they will price minors as the 1k price as adults. I just can't imagine the value is the same cost wise when you have 2 minors sharing the room and eating less food.

 

[flynnibus]

I also wonder if they will price minors as the 1k price as adults. I just can't imagine the value is the same cost wise when you have 2 minors sharing the room and eating less food.

Again... all one needs to do is look at the Cruise Lines for examples of models that work and customers are accustomed to. Pricing is based on cabin occupation, and participants.. not independent of each other.

People shouldn't look at the prices quoted in these articles as the final prices. The entire point of the survey is to flush out people's price sensitivity. They already know people want it

 

[KrzyKtty]

Again... all one needs to do is look at the Cruise Lines for examples of models that work and customers are accustomed to. Pricing is based on cabin occupation, and participants.. not independent of each other.

People shouldn't look at the prices quoted in these articles as the final prices. The entire point of the survey is to flush out people's price sensitivity. They already know people want it

I have never been on a cruise, so I'm not sure exactly what you mean??? I doubt cruises charge the same price for adults as kids though?

 

[AshaNeOmah]

I have never been on a cruise, so I'm not sure exactly what you mean??? I doubt cruises charge the same price for adults as kids though?

Cruises charge for a room in 'double occupancy'. Two people. The age is usually irrelevant. If one person stays in the room, you'll still have to pay the rate as though two were staying. Some cruise lines have added single occupancy studio rooms to a few ships for single travelers.

If you have additional people (some rooms can hold up to 5) there is a lesser charge added per person. These charges can sometime be less for kids but not always.

 

[Kamikaze]

Again... all one needs to do is look at the Cruise Lines for examples of models that work and customers are accustomed to. Pricing is based on cabin occupation, and participants.. not independent of each other.

People shouldn't look at the prices quoted in these articles as the final prices. The entire point of the survey is to flush out people's price sensitivity. They already know people want it

They certainly aren't going to be less than this, though.

 

[rushtest4echo]

I have never been on a cruise, so I'm not sure exactly what you mean??? I doubt cruises charge the same price for adults as kids though?

Quick search on Disney Cruise line for an upcoming San Diego itinerary:
4 adults to a room: $2053
2 adults/2 kids to a room: $2027

They don't charge based on kids vs adults, they charge based on occupants. Kids are usually discounted very slightly but not by much. And to be honest, you're only getting a slightly discounted rate for your child at a Disney Park right now. If gate admission pricing is anything to go by, you're not going to get much of a discount for kids anyway even if they don't do cruise style body counts.

An easy way to look at this is that it'll be a combination of: gate admission, cruise line style "rooms", meals, and exclusive experiences. Aside from meals, Disney doesn't discount any of that stuff very much for kids. Why would they start now? Sure they discount hotel stays for the kiddies, but this isn't a hotel stay.

 

[CaptainAmerica]

The entire point of the survey is to flush out people's price sensitivity.

That's a departure for Disney. They generally don't survey to determine market rates or even attempt to price their product at market rates in the first place. Their M.O. is to price well above market and then discount back down to market. It keeps things flexible because they can add and pull discounts with much less pushback than actually changing rack rates.

 

[Kamikaze]

That's a departure for Disney. They generally don't survey to determine market rates or even attempt to price their product at market rates in the first place. Their M.O. is to price well above market and then discount back down to market. It keeps things flexible because they can add and pull discounts with much less pushback than actually changing rack rates.

I'm sure they do the research. Most of the time they just don't care.

 

[networkpro]

That's a departure for Disney. They generally don't survey to determine market rates or even attempt to price their product at market rates in the first place. Their M.O. is to price well above market and then discount back down to market. It keeps things flexible because they can add and pull discounts with much less pushback than actually changing rack rates.

? Price out a week at the Four Seasons and then a week at the Grand Floridian for the same sized rooms.

 

[rushtest4echo]

That's a departure for Disney. They generally don't survey to determine market rates or even attempt to price their product at market rates in the first place. Their M.O. is to price well above market and then discount back down to market. It keeps things flexible because they can add and pull discounts with much less pushback than actually changing rack rates.

While I agree that's their normal tactic, this is an entirely new combination of products into a unique package. It may be a tough sell despite the relatively decent value. They certainly don't want to underprice it. If the rooms at a Star Wars Resort were $250 a night with nothing else attached, they'd have 100% occupancy forever! If they can add 25% to these rates, perhaps they can finagle 25% more funding out of corporate in order to build superior offerings and go with more amenities. If interest/demand is through the roof when these prices are discussed, it makes sense for them to just raise the rates until the market responds. Again, I know that Walt never made a dime of profit anywhere, but lets be realistic.

 

[Kingoglow]

Based on the info I had... I think this is the extreme low end. Trust me, Disney was pushing people based on the idea of knowing your baseline is a Deluxe Property Stay, with Dining Plan, and Tickets. That was their STARTING point... now how much more would you pay for this SW experience? And the impression I got was... they were hoping people would be paying multiple thousands per person.

I am going to spit ball the price point at $2,500 per person for the 2 night experience. Given the expected demand and I am projecting a smaller number of rooms.

I believe Disney can sell a $2,500 per person 2 night vacation add-on to guests. It wouldn't be for every family, of course.

On the subject of LARPing
I have to assume that guests wont get to pick a side. Everyone will be Jedi because robes are easier to handout than stormtrooper costumes. There has to be a distinction between this and Jedi Academy though. I still think it should be a PG-13 experience.

 

[flynnibus]

That's a departure for Disney. They generally don't survey to determine market rates or even attempt to price their product at market rates in the first place

I don't agree. They survey on pricing and tolerance all the time. It just doesn't make the 'news' the same as when the survey also introduces a whole new product. Case in point, the recent surveys on resort fees... Disney didn't have to create surveys to see if people like resort fees or not... they were feeling out the buyer sentiment and tolerance for such fees. Disney is surveying on pricing on their resorts and food offerings all the time.

And they were taking this survey pretty serious. The initial survey was huge (30+mins long)... and was significant enough they were focus group testing the survey before sending out the survey. The survey was heavily focused on setting up 'ok, remember, we are giving you ALL THIS STUFF... and we've compared to what we know are common Disney Experiences... taking all that into account... how much are you willing to pay for the SW experience'.

This was pretty calculated (and pretty obvious to someone who knows how to design materials for setting up questions, etc).

 

[KrzyKtty]

Quick search on Disney Cruise line for an upcoming San Diego itinerary:
4 adults to a room: $2053
2 adults/2 kids to a room: $2027

They don't charge based on kids vs adults, they charge based on occupants. Kids are usually discounted very slightly but not by much. And to be honest, you're only getting a slightly discounted rate for your child at a Disney Park right now. If gate admission pricing is anything to go by, you're not going to get much of a discount for kids anyway even if they don't do cruise style body counts.

An easy way to look at this is that it'll be a combination of: gate admission, cruise line style "rooms", meals, and exclusive experiences. Aside from meals, Disney doesn't discount any of that stuff very much for kids. Why would they start now? Sure they discount hotel stays for the kiddies, but this isn't a hotel stay.

Thank you for the answer. For some reason I am perfectly ok with shelling out 2k for two adults, but I have an issue with 4k for a family of 4 lol. Either way I am sure I will throw my money at them at some point in my life.

 

[flynnibus]

I have never been on a cruise, so I'm not sure exactly what you mean??? I doubt cruises charge the same price for adults as kids though?

Others have explained it a bit so I won't repeat. Outside of stand-alone hotels... this practice is more common for things like inclusive resorts, cruising, etc. You don't take a price list and compute your cost... you take your dates and party info.. and ask for a quote. Reverse engineering the pricing is difficult because of dates, ages, etc.

They advertise 'starting at $3,499' and in the fine print will say 'based on double occupancy', etc. Your actual costs will depend on your party size, how you fit into the rooms, participant ages, and dates.

 

[KrzyKtty]

Others have explained it a bit so I won't repeat. Outside of stand-alone hotels... this practice is more common for things like inclusive resorts, cruising, etc. You don't take a price list and compute your cost... you take your dates and party info.. and ask for a quote. Reverse engineering the pricing is difficult because of dates, ages, etc.

They advertise 'starting at $3,499' and in the fine print will say 'based on double occupancy', etc. Your actual costs will depend on your party size, how you fit into the rooms, participant ages, and dates.

Mentally that 500 difference from 4k is a lot to me. I am a pricing dork I guess. Either way I am sure I would pay for the experience at least once.

 

[KrzyKtty]

If anyone ever did this with Star Trek though, on a Disney level, I may choose to live there though...

 

[flynnibus]

Mentally that 500 difference from 4k is a lot to me. I am a pricing dork I guess. Either way I am sure I would pay for the experience at least once.

In my head... I just have to look at the total cost. When I do my cruises, I look at what I was required to spend up front, and what my total spend was at the end. It's not worth the energy to try to justify the total with sub-items. I just say "If we cruise in June, its 10k, if we cruise in Oct its 5200" and then expect to spend about 2500-3k more so I say ok, the trip will cost me about 8k. Is 8k worth it for what we get? Instead of trying to say "Ok, its $400 a night, plus tickets,... plus..'.

Because you are not playing with the variables like.. how long the trip is.. who is going or not.. do I eat here or there.. its a bit easier to just look at totals and then weigh the total cost vs what you think you'll value from the experience.

 

[KrzyKtty]

In my head... I just have to look at the total cost. When I do my cruises, I look at what I was required to spend up front, and what my total spend was at the end. It's not worth the energy to try to justify the total with sub-items. I just say "If we cruise in June, its 10k, if we cruise in Oct its 5200" and then expect to spend about 2500-3k more so I say ok, the trip will cost me about 8k. Is 8k worth it for what we get? Instead of trying to say "Ok, its $400 a night, plus tickets,... plus..'.

Because you are not playing with the variables like.. how long the trip is.. who is going or not.. do I eat here or there.. its a bit easier to just look at totals and then weigh the total cost vs what you think you'll value from the experience.

Considering it is only a 2 day experience, I would assume most people would be tacking it onto a Disney Trip. Personally if I normally spend 10k+ on a trip, I would probably just budget a shorter Park trip to enjoy the experience.