Star Wars All-Inclusive "Star Ship" Resort?

[flynnibus]

Uhh...yes.

And you can disagree...that's fine. I know most people (Mainstream) only know anything about the 7 major movies, period.

Nice to ignore any part of the world that has had children under the age of 16 for the last... 9 years. And let's not forget the branding juggernaught since Disney bought them 5 years ago.

Star Wars has been a non-stop part of the Youth toy/tv circuit since Clone Wars came out... and has been virtually non-stop part of the gaming market for a decade plus. Lego Star Wars the video game anyone? It's been a repeat publisher in forms for 12 years on handhelds to consoles. The Lego toy line has been in continuous waves since 1999.

Anyone with kids.. especially boys... has never had star wars drop off their radar in the last decade+.

 

[21stamps]

The more I read about this, the more skeptical I become. I'm not sure whether I'm skeptical of the rumor or if I believe the rumor but I'm skeptical of how it's going to work out.

It doesn't seem like this type of thing fits with a Walt Disney World vacation. It seems like this experience would be very intensive for two days, meaning there's not a lot of time to do anything else. What's Disney's plan to capture those guests for the rest of the week so this doesn't become a bunch of people downgrading from a six night trip to a two night trip? I don't think they can bank on people doing this PLUS another four nights at a "normal" resort to complete a week. I get that the margins are better on this "premium" experience, but even if they're getting a much higher per capita room rate, they're losing four days of food and beverage, merch, parking, and theme park tickets.

I think there are a lot of Star Wars fans who aren't necessarily Disney fans. People who may just go for Star Wars land and probably not even go to animal kingdom or even the Magic Kingdom, Maybe Disney is trying to capture these people instead of staying offsite. I still think the price sounds extremely low for all that is offered. For sure it would be based on double occupancy, but even at that it sounds low.

 

[Capsin4]

Hope they lock the resort off from non-guests so it's not on anybody's resort hopping list.

 

[Kamikaze]

I'm a Star Wars nerd, so I'm not really forgetting the Clone Wars. If you step out into reality, 99% of people have heard of and see Force Awakens. Some percentage WAY under 50% know anything about the Clone Wars and probably even fewer have actually watched it.

So your definition of 'mainstream' is 50%? Tickets sold for TFA was somewhere around 110m in the US. That means not even 1/3 of the population saw it in theaters when you consider people seeing it multiple times. Are you going to say that the movie wasn't mainstream?

If your point is that Star Wars isn't as popular when movies aren't coming out as when they are, thats clearly a given, but thats for anything. But to say it was 'dead' is completely false.

 

[21stamps]

I also wonder if they will price minors as the 1k price as adults. I just can't imagine the value is the same cost wise when you have 2 minors sharing the room and eating less food.

It's the same on a cruise, or an all inclusive resort. I travel alone with my kid. He is always charged as an adult. Drives me nuts, but I have to do it if I want us to go somewhere.

 

[Disneyhead'71]

You mean like the thousands of who spend 5-10k on a Cruise, and then bookend their trip with a stay at the Poly or GF?

Do we think Discovery Cove is booked out by locals?? Or people who spend 2-3x the going single day rate for something and then continue their vacation elsewhere?

I do believe that many folks do Discovery Cove and then spend the bulk of their vacation visiting other operators parks in the local market.

Just like some will do for StarWars Camp for adults.

I am aware that there are many folks who will spend every quasi-spare penny on Disney and not bat an eye. I also know that for MOST folks, the financial well isn't bottomless. So if they drop a chit ton of cash on a boutique experience they may round out their vacation at less pricey options.

And let's not discount that Super Nintendo World will also be rockin' full stem ahead around the same time. And I believe that the 2 fan bases overlap a bit.

 

[matt9112]

Why do they sell them?

Because people do come for the day....not likely in a Disney hotel room. And I bet 1 day tickets are a small portion of sales. (Educated guess)

 

[MisterPenguin]

I've been here longer than all of you, so I think you all should kiss my ring

I would if you removed it from you back pocket.

 

[MisterPenguin]

I'm wondering if this would work as some sort of mini resort franchise. If I'm paying top dollar for total immersion over two days do I really want to spend one of them in a theme park I can visit anytime or would I want to stay immersed in the resort for as long as I can? If it's the latter why not build stand alone Star Wars resorts like the original Disney quest plans.

I'm presuming, and I can be wrong, that access to SWL will be or include after-hours. Meaning you have a small number of folks with exclusive access to ride the two rides again and again. And, if they're smart, they'll continue any event role-playing into the park.

 

[21stamps]

I do believe that many folks do Discovery Cove and then spend the bulk of their vacation visiting other operators parks in the local market.

Just like some will do for StarWars Camp for adults.

I am aware that there are many folks who will spend every quasi-spare penny on Disney and not bat an eye. I also know that for MOST folks, the financial well isn't bottomless. So if they drop a chit ton of cash on a boutique experience they may round out their vacation at less pricey options.

And let's not discount that Super Nintendo World will also be rockin' full stem ahead around the same time. And I believe that the 2 fan bases overlap a bit.

I didn't even think about Nintendo.

That even fits more with my theory that there will be a lot of guests who are Non Disney, Star Wars fans, and probably not do any additional time at WDW after those two nights. They'll head to Nintendo afterwards.

Dream trip for a lot of nerds

 

[montyz81]

It was dead for the mainstream until Force Awakens.

I'm pretty sure the retail market would disagree with you.

 

[Disneyhead'71]

I'm pretty sure the retail market would disagree with you.

The fan hysteria comes in waves. When there are 20 years between trilogies, it'll burn hot for a while and then simmer for a decade. Then someone turns the heat up to high and it comes back up to a full rolling boil.






Disney is going to keep the heat on high, and boil the pot dry.

 

[RSoxNo1]

"We can charge anything we want, 2,000 a day 10,000 a day and people will pay it."

I wonder if they'll have a coupon day.

 

[MisterPenguin]

"We can charge anything we want, 2,000 a day 10,000 a day and people will pay it."

I wonder if they'll have a coupon day.

You'll have to buy Mickey popsicles and hope for a golden ticket!

 

[DisneyDaver]

"We can charge anything we want, 2,000 a day 10,000 a day and people will pay it."

I wonder if they'll have a coupon day.

If there are a lot of vacant rooms during certain periods of time, I suspect there will be "coupon day" discounts. If there isn't much vacancy, then there is no reason for there to be any discounts.

 

[Andrew C]

If there are a lot of vacant rooms during certain periods of time, I suspect there will be "coupon day" discounts. If there isn't much vacancy, then there is no reason for there to be any discounts.

if its a small hotel as suggested, I doubt they will have any issue filling rooms.

 

[flynnibus]

I do believe that many folks do Discovery Cove and then spend the bulk of their vacation visiting other operators parks in the local market.

And they know this... instead of saying 'a one day water park priced 2-3x the others won't work because we didn't capture their full vacation'. Instead they tackled the price point AND competition by bundling admission together. Disney won't even have to do that for the faithful.

I am aware that there are many folks who will spend every quasi-spare penny on Disney and not bat an eye. I also know that for MOST folks, the financial well isn't bottomless. So if they drop a chit ton of cash on a boutique experience they may round out their vacation at less pricey options.

Disney doesn't need ALL your spending to make a boutique experience viable (especially when it is its own draw upon itself).

The idea of 'there is other competition' or 'this will take a sizable chunk, but not all of' someone's money are not reasons to not launch a product or think it won't be successful.

This isn't competing with other product offerings so far.. it's really about "will someone commit to it" vs other possible avenues for entertainment. It's competing only because people have limited time and resources. Unlike a 5th gate, this experience will be priced to be self-sustaining and won't devalue other existing ticketing offers.

 

[EOD K9]

Because people do come for the day....not likely in a Disney hotel room. And I bet 1 day tickets are a small portion of sales. (Educated guess)

Because of people like me. I used to take 5-7 day length trips there all the time. My wife and I have since discovered the joy of cruising. That being said, when we get off the boat the wife and kiddies and I will be staying on points at the Poly. I realize that there is a lot to do there and on the monorail line......however......we are going to MK for that one night so the three year olds have something to do. If it was just the wife and I, we could easily have fun without the parks. That being said, the girls would absolutely love some time in MK. Granted, I have no desire to pay for surge priced one day one park tickets.

 

[ford91exploder]

I'm a Star Wars nerd, so I'm not really forgetting the Clone Wars. If you step out into reality, 99% of people have heard of and see Force Awakens. Some percentage WAY under 50% know anything about the Clone Wars and probably even fewer have actually watched it.

Odd that you should say that because I'm the Star Trek fan in the house and other than the original SW trilogy I think that Clone Wars and Rebels are the best of the recent Star Wars efforts mainly because both animated series seem to have a better storyline and do a better job of character development.

 

[danlb_2000]

My theory (and perhaps I'm being a bit to fanciful in my thinking) is the current lay down yard for the DHS remodel will eventually become the land plot for the Star Wars hotel/experience and it will connect to DHS with dedicated transport system that looks something like a people mover but with a different drive system. This would do a few things. It would push the resort away from the park leaving the expansion pad alone, It would hide the resort maintaining its exclusivity and the transportation going over Osceola parkway would serve as a good advertisement and way to get guests excited as they head towards the new park entry point at Osceola parkway & Victory Way.

Here's the plot SWL is/will be just past the bottom left corner of the picture.

I doubt they would use that space when they have plenty of room on the DHS side of the highways.