So let me guess:
Luxury Star Wars boutique resort at Disney World connected to the new land, with unique/immersive story driven experiences in attractions, dining, lodging and character interactions for $500 per person per day = unreasonable/ridiculous/outrageous/evil/money grubbing
Luxury Harry Potter boutique resort at Universal Orlando connected to the new land, with unique/immersive story driven experiences in attractions, dining, lodging and character interactions for $500 per person per day = innovative/shrewd/smart/wonderful/"Universal gets it"/take my money