One of my good friends, a self-proclaimed SW geek, said he was totally disappointed by the ride because it existed outside of the known continuity -- it had nothing to do with the characters or situations from the movie series.
I had to explain to him that the ride was made after the STAR WARS hype of the early 80s had died down, and was intended to be a straight simulator ride, not a continuation of the story. The resurgence of STAR WARS in the last decade has made the ride seem old, outdated, and irrelevant.
I would personally love it if they tore the whole area down and replaced it with a more elaborate STAR WARS area, with multiple rides, character meet and greets, restaurants (the Mos Eisley Cantina, anyone?) and the like.