LSUxStitch
Well-Known Member
I bet he decided to leave the company after watching the Star Wars "stage show"
This is the operative sentence in your analysis, and the part I give Iger credit for. You assume Marvel's market valuation was appropriate and that Disney paid a 29% premium. I counter that Marvel was actually trading at a 29% discount and Iger was the only one who identified it as such. I think the successes of the last ten years have proven Iger correct. I don't know who Alec Peters is or if he's credible, but he articulates what I'm getting at pretty well:
"Bob Iger probably knew the potential of Marvel even better than Marvel knew its own potential. He knows the entertainment industry better than anyone. Knowing your industry is critical when valuing these assets. There are people who know when to pay a premium. They might know that the book value is X, but they’ll pay one-and-a-half times X because they know what the asset’s value is to them, to Disney as an entertainment leader. And Bob Iger can probably eyeball that."
http://www.newsarama.com/24999-disney-s-4-billion-marvel-buy-was-it-worth-it.html
I think the response you will get here is this....
"Anyone could have made that acquisition. It carried no risk, of course Marvel is making boatloads of cash now, so obvious."
Of course, this line of thinking means you have to ignore the fact that no other media company went after Marvel, or that Iger and co, at the time, seemed to overpay for an asset that many thought didn't fit with the Disney brand. Marvel was a stroke of genius by Dis.
How is it a stroke of genius when you can't even use all the characters within the company you bought, you can only use certain characters in your biggest parks, and you can't make films off one of the most popular film characters without having your competitor distribute it? Like it makes no sense in the least. The only benefit Disney got from Marvel is assured non box office flop with whatever Marvel picture they put out that will always break even. It was a safe bet.
That makes it more impressive, not less. Anybody can slap Spiderman or Batman on a crap movie and have a box office success. Creating box office dominance with B- and C-list characters is far more impressive.How is it a stroke of genius when you can't even use all the characters within the company you bought, you can only use certain characters in your biggest parks, and you can't make films off one of the most popular film characters without having your competitor distribute it? Like it makes no sense in the least.
Disney made that the case, they didn't inherit it. If Ant-Man were released in 2004 it would have made maybe $200M.The only benefit Disney got from Marvel is assured non box office flop with whatever Marvel picture they put out that will always break even. It was a safe bet.
How is it a stroke of genius when you can't even use all the characters within the company you bought, you can only use certain characters in your biggest parks, and you can't make films off one of the most popular film characters without having your competitor distribute it? Like it makes no sense in the least. The only benefit Disney got from Marvel is assured non box office flop with whatever Marvel picture they put out that will always break even. It was a safe bet.
That makes it more impressive, not less. Anybody can slap Spiderman or Batman on a crap movie and have a box office success. Creating box office dominance with B- and C-list characters is far more impressive.
Disney made that the case, they didn't inherit it. If Ant-Man were released in 2004 it would have made maybe $200M.
If I can whittle this down...
Marvel is a break even proposition for Dis? That's the hill you're choosing to die on?
First good news I've read about Disney lately.The board wont let him ... or so it seems
I bet he decided to leave the company after watching the Star Wars "stage show"
Turning this back to China, a member of President Xi Jinping's family as well as members of other prominent Chinese political families have been ensnared by the Panama Papers.
https://www.wbez.org/shows/marketpl...a-papers/d4185f46-4ca3-427c-93cd-6096d278ee4d
I still have no idea what my point has anything to do with"ohio valley". Nor was related to that.Looks like Enron was Houston, TX and WorldCom was Ashburn, VA. Check an Atlas. Neither of those are considered Ohio Valley.
Also, pretty sure there was the talent on Marvel to continue the movie franchise witouth the need of Disney.I think you're under-selling what Disney did with Marvel and Lucas. I'll grant that Pixar was pretty much a sure thing and the acquisition was obvious to anyone paying remote attention, but that wasn't the case with Marvel and the price tag paid for Lucas raised a lot of eyebrows. Marvel's only asset of any financial worth was their licensing deals for Sony and the X-men with third party studios. Disney transformed that into a self-contained box office and CP juggernaut based on B-list superheroes. Iger deserves credit for seeing the potential and then getting out of the way so that Feige, Favreau, Whedon, et al. could create their universe. With Lucas, I'll grant that any slob could have made any garbage movie called "Star Wars 7: Revenge of the Force" and it would have pulled $1B, but the resurrection of that property outside of nostalgic Gen Xers and into the zeitgeist has been remarkable. You like to tease the fanbois and whatnot, but the fact that Disney has created so many fanbois in the last 5-10 years is an achievement in itself.
If you want an example of money spent poorly, take a peek at BvS: Dawn of Garbage.
They still made a lot of money.BTW, BvS will do more damage to the DC characters than Phantom Mennace did to Star Wars.
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