Disney Irish
Premium Member
I’m aware of where the term came from.Is there anything you can’t argue?
“Pulling the ads” is nod to the linear world where they would kill the ads on Monday morning if a movie flopped opening weekend. It’s standard practice. It didn’t mean the ads the week before during kids shows or sports didn’t already run.
The result is the same: you cut your losses
This ain’t the linear world anymore though, that is the point. So the old rules don’t apply here across the board on all ad platforms the same. Ad buys for social media and the like for example are different. You’re an analog soul living in a digital world and expecting everyone else to continue using the same analog rules you’ve used when they’ve moved on to new rules. Just doesn’t work that way.