Brer Oswald
Well-Known Member
The Tangled Series netting an older cult audience doesn’t take away from the fact that the target audience is still lower, ESPECIALLY for the merchandise, which is the most important category for the suits. I enjoy the new Mickey Mouse cartoons, but that doesn’t take away from the fact that the target audience is much younger than my age.
There’s only so much you can do to shift the audience because the existing merchandise and the movie that most people are going to have seen skew younger. There’s no fighting that. The only thing that can be done is modifying the ride thrills itself, or creating supplementary experiences.
You’re not selling small dresses and Princess dolls to teenagers and young adults. So then you have the task of creating adult targeted specific merchandise, with characters targeted at a younger audience. It just becomes a very difficult thing to do.
The primary goal of this retheme is to give young children a black role model, and sell them merchandise in the end. How does this work if most of these children either can’t ride, or are too scared to ride?
I honestly think they would be better off converting it into a general boat ride if they want the smash hit merch sales they are expecting.
