First off I am all for individualized merchandise. The fact is the generic "across the board" boring crap that is in every gift shop make$ more bu$ine$$ $en$e. It always amazed me how some that worked in Creative Merchandise kept their jobs by literally changing two numbers in a logo or graphic (changing 2012 to 2013) and keep the same line for three or four years. There was a time when Disney, like some major retailers, had a real creative team and buyers that would search to the ends of the Earth to find those unique items that would sell.
Now it is the (with all due respect) "Cafe Press" style of creating merchandise. Create a run of the mill logo or picture and print it on low quality generic merchandise. Not too long ago I was walking through Tomorrowland by Buzz Lightyear and the Cast Members did not even take the time to remove the "Windy City Novelties" tags from the non-branded glow merchandise. At least create the illusion it is something magical from Disney. BTW the folks at WCN are great! Check them out sometime.
It is much cheaper to print 1,000,000 plastic merchandise bags or "Disney Parks" t-shirts than 100,000 Space Mountain shirts, 100,000 BTM shirts, 100,000 Fantasmic shirts....or Disney Parks bags versus WDW or even MK, Epcot, DHS, DAK, Disneyland and DCA.
Anyone remember when Epcot first opened the company used semi-glossy paper bags and Magic Kingdom had it's own design different from Epcot...EPCOT? From what I remember the MK bag had an various shades of orange and yellow on a white bag and EPCOT used purples and grey on white?