One of the best parts about Soarin' Over California here at Disneyland is the swell of home-grown Californian pride. Since it opened four years ago, it's one of those rides that I always take friends from out of state on, because it's just such a wonderful commercial for the State. And the 25 Million SoCal locals, who make up a huge chunk of Disneyland visitors, always get a warm and fuzzy feeling after flying over their home town of San Diego or Los Angeles or Orange County beaches or Palm Springs, etc., etc.
I was talking about this topic with some fellow Disneyland AP holders about two weeks ago when Epcot's Soarin' was doing previews. We all kind of wondered if the average WDW tourist from Ohio or New Jersey or Georgia would really "get" what Soarin' is, and what makes it enjoyable.... A giant love fest to the great State of California, with a dollop of Disneyland USA in the finale'.
I think Soarin' might make more sense to East Coasters once it gets a new ride film in 5 or 10 years.