Well, I agree it's not confusing, but it is unknown. If you went down to your local suburban Costco tomorrow afternoon and asked 100 Americans which corporate giant owns "Searchlight Pictures", less than 5 would know. If they even knew what "Searchlight Pictures" was.
The Banshess of Insherin only had a total domestic box office of $10,582,266.
Nightmare Alley had a domestic box of $11,338,117. If you assume that a ticket cost $10, that means that just over 2 Million tickets were sold to those movies combined. Even if those two movies had completely different audiences who only saw one of those movies and not both,
that means that only 0.6% of Americans saw a Searchlight Pictures movie in the last 18 months.
So, no wonder you'd get so many blank stares at Costco if you asked average Americans what Searchlight Pictures was and how it fits into its corporate structure.
Domestic box office comparison between The Banshees of Inisherin (2022) and Nightmare Alley (2021)
www.the-numbers.com
Well, that's not a good sign for '24 then is it, especially heading into a Recession.
Might it get financially worse for Disney before it gets better? Because this isn't sustainable for them.