Hate to see one of the ones by me in Niles, IL going away, but loved the 20-80% off everything this past Sunday.
How bare was it...I haven't had a chance to get out there yet....hopeflly I can take pictures
Hate to see one of the ones by me in Niles, IL going away, but loved the 20-80% off everything this past Sunday.
I do want to say though that there honestly is no rhyme or reason to how they picked the stores that are closing or keeping the ones that are staying open.
i wish you the best on this but I'm sad to say I don't know if it will work. I just visited a Disney Store that is closing and they were actually selling all their store fixtures off as well so they're really clearing the place out for good.
But if you want a 4 foot tall ceramic Alice in Wonderland with movable, blinking Cheshire cat have I got a deal for you!!! :drevil:
(I AM kidding...I didn't buy it...my boyfriend didn't think it would look good in our apartment for some reason)
With all due respect, I'm fairly confident there actually was a rhyme and a reason behind every single Disney Store that is being closed. They wouldn't have just thrown darts at a map in a big room in Burbank to come up with this list of closures.
If anything, I would guess several important issues aside from raw sales figures would play into this closure list.
If Disney was smart, they would be scaling back the list of stores to reposition the Disney Store brand as an upscale, specialty store that offers a distinct experience placed in an upscale location. The store that started this thread, at the Cherryvale Mall in Rockford, Illinois, is not the least bit impressive from a "unique experience" perspective. Looking at the mall website and the demographics for Rockford, this looks like a very run of the mill mall in a rather average working/middle class town. Nothing special, and nothing worth keeping. I'm sure they are nice folks in Rockford, and it's a great place to raise kids, but it isn't exactly hip or happening there.
Cherryvale Mall doesn't even have valet parking available, which would be the death of any decent mall here in SoCal. You want me to park my own car and shlep armloads of Nordies bags out to the BMW when I'm done?!?! Are you crazy?!? That's the type of shopper Disney Store should be going after if they want to make this brand something more special than the toy department at Wal-Mart. (I'm making fun of those folks by the way. I've never valet parked my car at the mall, even at Christmas, and I chuckle when I see the line of cars waiting to be parked when I zip to the edge of the lot to find my space.)
Here in SoCal, the malls are all keeping their Disney Stores, even though they are all within a 45 minute drive of either Disneyland in Anaheim or The Walt Disney Studios in Burbank. But the malls in SoCal where there are Disney Stores are in upscale, wealthy neighborhoods where the mall has at the very least a Nordstrom if not a Neiman Marcus and a Saks and a Bloomingdales as anchors to draw in upscale shoppers, not a JC Penney and a Sears Auto Center as anchors.
If Disney was smart, they would only have a Disney Store in a mall that is in a wealthy, hip, stylish neighbhorhood where the overall patina of style and affluence would help give the Disney Store brand a boost, so that they could position the store as a destination experience for special locations.
There's more to this closure list than just sales figures. :animwink:
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