Predictions! Secret WDC Project — August 22 @ D23

[Andrew C]

I mean, they probably should've tempered expectations then. They clearly have boots on the ground online - they should've seen expectations rising.

Announcing it a couple days before the panel does just that.

 

[DAR1974]

I’ll certainly check it out

 

[*Q*]

This is all very strange.

Is this event still going on? Any chance they'll pull a One More Thing?

 

[UNCgolf]

They didn’t announce anything. They just put it on their schedule as a secret project. Disney social media didn’t hype this up either. The hype came from others outside of Disney hyping it up.

That IS hyping it up. You put the words "secret project" and also say that you're going to announce it a couple of days in advance of the panel, people are going to assume it's something major. Disney isn't stupid; they knew how people would react to that.

I still wasn't expecting anything parks related, though.

 

[Andrew C]

The book is entirely in line with what I was told to expect - nothing major, and focused more on employees.

Nobody got your memo the first time you said this. We hyped it up ourselves. Lol.

 

[HMFan999]

Great, I'm going to be on @marni1971 ignore list because of this. Thanks Disney.

 

[TheDisneyDaysOfOurLives]

They didn’t announce anything. They just put it on their schedule as a secret project. Disney social media didn’t hype this up either. The hype came from others outside of Disney hyping it up.

Let's not fool ourselves here. Disney very much wanted hype around this. You don't call it 'Secret Project' and leave it lingering for two weeks. If Disney really thought fans weren't going to think it would be a 'cool' announcement (not a new park or anything) then they're deluding themselves and they need some new people in PR and Communications to tell them don't advertise something if it's not going to have an impact.

 

[se_sully]

I really expected it to be the return of McDonald's fries.

Totally miss having that option in the parks.

 

[huwar18]

They didn’t announce anything. They just put it on their schedule as a secret project. Disney social media didn’t hype this up either. The hype came from others outside of Disney hyping it up.

Honestly, what do you expect when something is put on a schedule as secret project? It was a dumb move by Disney.

 

[danv3]

It’s hard to imagine how this could have been handled worse. Good grief.

 

[themarchhare]

Announcing it a couple days before the panel does just that.

No, that literally does the opposite. You don't announce a panel called "Secret Project" days before your massive conference, where big announcements are expected.

 

[tissandtully]

considering most Disney workers are overworked and underpayed, some even living in poverty, I don't know if they really want to do this.

Especially since they’ll be selling it. Where are the profits going?

 

[SplashJacket]

This is like telling a kid you'll get them a surprise if they clean their room and then once they finish you give them more chores. Slap in the face.

 

[Bismuth]

so are they gonna talk about this for a whole hour tomorrow?

 

[Rteetz]

That IS hyping it up. You put the words "secret project" and also say that you're going to announce it a couple of days in advance of the panel, people are going to assume it's something major. Disney isn't stupid; they knew how people would react to that.

If it was major why wouldn’t you put it on the main stage and not announce it until the panel happens? Announcing it before hand isn’t hyping it up to me nor does that make it seem extra major. Like you said Disney isn’t stupid. They got people to talk about it but we all should know by now that you shouldn’t expect huge stuff most of the time.

 

[LSLS]

I mean, even with people saying lower expectations, this is way below anything I imagined

 

[Rteetz]

Honestly, what do you expect when something is put on a schedule as secret project? It was a dumb move by Disney.

To each their own. I tempered my expectations. Many of you should’ve too.

 

[Andrew C]

No, that literally does the opposite. You don't announce a panel called "Secret Project" days before your massive conference, where big announcements are expected.

The panel isn’t even scheduled to go in the main/large room. That should have told you something on its own. And they announced it to media only.

 

[themarchhare]

I mean, even with people saying lower expectations, this is way below anything I imagined

Exactly lol anyone NOT at least a little disappointed by this is um...

 

[huwar18]

To each their own. I tempered my expectations. Many of you should’ve too.

I completely agree. I should have known better.