Completely agree
@lazyboy97o (it's like why do Australian kids love spam and hate hot dogs, and American kids love hot dogs and hate spam - it's a learned thing).
Not for you specifically lazyboy, but I would somewhat argue that a ride that features a character inherently gives the ride "character." I doubt 99% of kids who ride Splash have seen the movie, yet they get a kick out of the AA's and story - besides Splash just being awesome in every aspect.
So, today, if Disney built a ride using unknown characters (I'm trying to avoid saying IPs) like Miss Adventures falls would it be better than using more popular characters like Elsa or the Rat? Is Miss Adventures better because it was an "original" idea? Or would that ride be better or worse if it was a Moana Falls ride? Or just a "generic" falls ride?