Why not just tell it like it is? Here's an example:
View attachment 702728 The word veggie is much smaller than the all caps MEAT. It's NOT MEAT, so they should never have that larger than the word veggie. So yes, they are trying to fool people. Now, if they add, in smaller letters than veggie - meat substitute - so it isn't the main font, that might be ok. There is no mention that this is a meat substitute anywhere, and to me, that is completely false advertising.
Again, I couldn't care less if someone wants to eat this, but it is not MEAT and should not have that word in bold letters on the front. MEAT comes from cows, pigs, etc. Just my humble opinion of course, and I know most here will probably disagree with me, and that's ok.