While I trust that Steve's intentions are good, I do think that media outlets who cover situations like this by putting things like "amid the feud with DeSantis," when the company has already denied any correlation, make an editorial claim to the reader that is not based in the reality of the situation.
It suggests that there is a connection between to things, despite, in this situation, there being none. This especially becomes a problem when
59% of all URLs mentioned on sites like Twitter are not clicked on at all. If the headline is all someone reads (because we're a society full of lazybones), it can leave them with an impression which is not based in the reality of the situation. This false impression is then amplified when they share it on their social media.