Disney needs high income people to come to WDW to turn a profit. The problem is a lot of them are international, and the stateside people are “educated elites” and are scared to go for fear of virus and/or losing their jobs due to post vacation quarantine. People can shout until their blue in the face that it’s safe inside the bubble, but a lot of people disagree. I’m nearly ready to pull the plug on my October trip, today I canceled my Universal Trips in October (no HHN) and December (my WDW AP is still good, no need to buy another one.)
Covid needs to be under control, and the price has to make sense. Either get entertainment up and keep prices steady or start discounting the value is just not there currently.