Interestingly, I have Disney's annual report for 1972 (which covers from October 1971 to September 1972, the first 12 months of WDW operations).
Total film rental revenue from all sources (i.e. live action and animation) was
$78.3M, about $485M in inflation-adjusted dollars.
By comparison, theme park revenue from WDW and Disneyland was
$223.4M, or 67.8% of total company revenue.
An often forgotten fact of corporate Disney history is that from 1972 to 1990, The Walt Disney Company derived
more than half of its annual revenue from its theme parks.
For nearly 2 decades, Disney primarily was a theme park company.
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