OIA panel will open up about future of Magical Express service

speck76

Well-Known Member
Original Poster
Airport to discuss Disney shuttles
OIA panel will open up about future of Magical Express service


Beth Kassab | Sentinel Staff Writer
Posted March 14, 2006

After a three-month delay, the board that oversees Orlando International Airport on Wednesday will publicly discuss the future of Disney's Magical Express shuttle and baggage service.

But the details of the program's future are still being hammered out.

"We have some issues out on the table," Greater Orlando Aviation Authority Chairman Jeffry Fuqua said Monday. "We have told everybody that we would give them an opportunity to express their opinion. Who knows what effect that will have on the ultimate outcome."

Though Fuqua would not elaborate on the issues, the free service -- which has become a model nationally for moving passengers and luggage -- has been controversial because of its impact on rental-car companies and taxi and limo services. Some of those companies say they have lost hundreds of thousands of dollars in business, an outcome airport administrators feared even before the service began.

On Wednesday, the board expects to hear a presentation from its consultant Michael Brown. It will be the first time the airport will publicly present any information about Magical Express since the board delayed its original meeting to do so in December.

Since Magical Express began in May, it has transported more than 1.1 million passengers and their luggage between the Disney resort and the airport.

Rental-car companies and taxi and limo services pay a concession fee to the airport each month based on how much business they do. That means the airport can lose money if those businesses experience a downturn.

Disney said in December that the service boosted airport revenue by $1.6 million and has streamlined airport operations so well that it could delay the need for a costly second terminal building.

Disney spokeswoman Kim Prunty said Monday that the company is still "continuing to have discussions with the airport" on a "wide range of issues" and would not discuss the future of the service.

Disney World President Al Weiss met with Fuqua last month on the matter.

Threats have loomed for months that Disney could stop the service if the airport makes it too expensive to operate. The 18-month pilot project -- recently touted by Disney President and CEO Robert Iger -- ends in December.

At stake is how much money Disney pays the airport per passenger it transports and whether the airport will require the service be operated on both sides of the terminal rather than just one as it is now.

The airlines have largely backed the program because it has reduced their baggage-handling loads and helped shorten ticket-counter lines.

But because a group of airlines is responsible for budget shortfalls at Orlando International, the carriers have also taken an intense interest.

"You had a difference of opinion at first of what the impacts might be financially," said Southwest Airlines Properties Manager Randy Gillespie, who also serves as chairman of an airlines committee. "All we're trying to do is separate fact from fiction."

As early as January 2005 -- about four months before Magical Express began -- then-Executive Director Bill Jennings and other senior airport staffers expressed concern about the services' anticipated impact.

Minutes from a meeting of airport staffers, airline executives and a Disney executive, show that Jennings told the airlines he expected the service to reach 2 million passengers a year and it could harm rental-car companies.

"The staff at the Aviation Authority found the concept attractive; however, there are serious concerns about the impact on rental-car revenues at the Airport," the minutes state.

As part of the agreement negotiated in 2004, Disney pays the airport 50 cents per passenger. Jennings said he tried to negotiate a clause in the contract that would allow the airport to raise that fee after the first six months of the service, but did not prevail, according to the minutes.

The airport's estimated lost revenue per passenger was $7.70, according to the minutes of the Jan. 25, 2005, Airlines/Airport Affairs Committee. That figure was arrived at by a former airport consultant who analyzed rental-car data.

Disney paid the airport $589,538 in passenger fees from May to December, according to airport records.

Those records show that June was the service's busiest month last year with 168,819 passengers. Its single busiest days came on Oct. 1 and on the day after Christmas, when it carried more than 10,000 people, the records show.

On most days, however, 3,000 to 5,000 people use the free service.

Beth Kassab can be reached at bkassab@orlandosentinel.com or 407-420-5448.
 

GothMickey

Active Member
Well, you know what I see coming out of this? Disney is going to have to pay a bit more now to the airport, which will casue Disney to make the service a paid service... But, wasn't there a rumor about Magical Express becoming a pay service after the year?
 

HauntedPirate

Park nostalgist
Premium Member
Makes total sense for Disney to continue the service, even if they charge for it. It keeps guests as surrounded by the Disney "magic" as possible, which is what they want. Even if they operate it at a loss, they know they're going to make it back from guest spending at the parks, resorts, shops, etc.
 

Doug7856

Member
Any kind of mass transit is going to diminish the use of rental cars. It seems to me that local residents of the Orlando area would want millions of people riding buses and not clogging the roads. I can tell you that traveling to Orlando with a toddler is WONDERFUL with Magical Express. I hope that selfish interests don’t ruin this service.
 

RonAnnArbor

Well-Known Member
Just to reiterate - ME gives the "illusion" of being a free service - it is actually rolled into the costs of everything else at your resort - still, it is a wonderful thing. As usual, Disney will never announce anything they plan to do until the plan is firmly in place, but the logical thing would be to add a surcharge for the ME to your resort cost, just like everything else. The fact that they ONLY pay .50 per customer to the airport is amazing -- here in Detroit, any bus or mass transit service that uses the airport has to be a 3.00 service charge per person.
 

William Marsden

New Member
It seems that the rental car companies want some kind of protectionism. I'm sure that when WDW first appeared on the scene, they drove out a lot of alligator farms and smaller attractions in central Florida. When this happens, people need to move on and find other work rather then crying about Disney or Walmart or China or India taking away their job. It may sound uncompassionate, but in Western European countries where every job is protected and any expansion or competition is quickly squashed, unemployment is in the double digits.
 

HauntedPirate

Park nostalgist
Premium Member
Yep. Protectionism is the first step to economic depression, and Europe is a prime example. If Disney's service isn't up to snuff, people will find and use other means to get to the parks, or else Disney will improve it's service to get people to use it. Either way, free markets and consumers win.
 

Mr.Pickles

Account Suspended
Mr.Pickles rather enjoys the Magical Express. Why Pay for car rental when you can get a free ride? Seems kinda silly to Mr.Pickles.
 

donsullivan

Premium Member
They approved a 5 year extension with minor adjustments this afternoon

GOAA votes to extend Disney shuttle service

Beth Kassab | Sentinel Staff Writer
Posted March 15, 2006, 3:58 PM EST
The Greater Orlando Aviation Authority voted today to extend Disney's popular Magical Express shuttle service through 2011 - with a few changes.

Starting next year, the passenger fee that Disney pays the airport will increase from 50 cents to 75 cents, with an option to increase it in 2010. The shuttle buses also will move next year from the "A" side of the airport to the "B" side, and Disney will be allowed to put shuttle "greeters" on the airport's second level.

Since the free service began as a test in May, it has transported more than 1.1 million passengers and their luggage between the Disney resort and the airport.
 

Monty

Brilliant...and Canadian
In the Parks
No
donsullivan said:
GOAA votes to extend Disney shuttle service

Beth Kassab | Sentinel Staff Writer
Posted March 15, 2006, 3:58 PM EST
The Greater Orlando Aviation Authority voted today to extend Disney's popular Magical Express shuttle service through 2011 - with a few changes.

Starting next year, the passenger fee that Disney pays the airport will increase from 50 cents to 75 cents, with an option to increase it in 2010. The shuttle buses also will move next year from the "A" side of the airport to the "B" side, and Disney will be allowed to put shuttle "greeters" on the airport's second level.

Since the free service began as a test in May, it has transported more than 1.1 million passengers and their luggage between the Disney resort and the airport.

:sohappy: :sohappy: :sohappy:

Now, wonder if they'll charge a fee??? :cry:
 

wannabeBelle

Well-Known Member
donsullivan said:
GOAA votes to extend Disney shuttle service

Beth Kassab | Sentinel Staff Writer
Posted March 15, 2006, 3:58 PM EST
The Greater Orlando Aviation Authority voted today to extend Disney's popular Magical Express shuttle service through 2011 - with a few changes.

Starting next year, the passenger fee that Disney pays the airport will increase from 50 cents to 75 cents, with an option to increase it in 2010. The shuttle buses also will move next year from the "A" side of the airport to the "B" side, and Disney will be allowed to put shuttle "greeters" on the airport's second level.

Since the free service began as a test in May, it has transported more than 1.1 million passengers and their luggage between the Disney resort and the airport.
HHH?Hmmmmmmm Let's See here
1)50 cents per person to 75 cents per person, Id be willing to pay that cost difference!!!!
2) Moving to the B terminal....cool!!! Closer to my usual airline!!!!
3) Greeters are back?? Excellent!!! Although by now I do know my way, it will help others!!!!
so far it looks like a HUGE win for Disney!!! Party on, DME!!!!!!!!!! :sohappy: :sohappy: :sohappy:
Belle
 

Interruption?

New Member
We learned about this kind of thing in history while studying the 1920's. What Disney is doing is perfectly legal. They have what's called a Vertical Monopoly (well almost). They dominate the business from the time the passengers land by dominating the ground transportation and theme park industries of the area. If they were the sole business of Theme Park industries in the world then that would be a Horizontal Monopoly, which would be illegal. I'm not sure if everything I said was 100% correct but I'm pretty sure I got the gist of it right.
 

Magic Maker

New Member
Do not be surprised if there is a charge. Although it only cost .75 from the airport it still costs us the company money to pay greeters and Mears and the staff at the resorts.
 

amejr999

Member
A little more from the AP:

ORLANDO, Fla. - Walt Disney World's express shuttle that takes visitors directly to the resort from the Orlando International Airport without having to wait for luggage will be around for another five years.

Limousine operators, taxi drivers and rental car companies complained that the airport's agreement Wednesday with Disney has caused them to lose hundreds of thousands of dollars in business.

"This meeting today was a big slap in the face, an insult," said Greater Orlando Limousine Association president Mike McKenzie . "It showed that there was no care given to any other entity other than Disney Magic Express."

McKenzie said small transportation businesses had no say in the matter and were not informed of discussions leading up to the decision.

"The good old boy network and back room dealings should be a thing of the past," he said.

But airport executives said Wednesday that the deal provided a "huge benefit" to the airport by bringing in visitors from all over the world.

Disney's program also increases the capacity of the busy terminal by reducing the number of passengers who require ticketing and baggage services. As a result, it allows the airport to postpone building a costly new terminal, said Jeffry Fuqua, chairman of the Greater Orlando Aviation Authority,

"We're essentially at break even with this service. They're paying their way and we're getting all the benefits of the intangibles," Fuqua said.

Disney's Magic Express lets visitors on domestic flights, staying at Disney hotels, check their luggage at their hometown airports and bypass waiting at the luggage carousel at the Orlando airport. The program has transported more than 1.1 million passengers since it began in May 2005.

Under the new terms, the fee that Disney pays the airport per passenger will increase from 50 cents to 75 cents next year, with an option to increase it again in 2010.

Magic Express, which has become a national model for moving passengers and luggage, has been well received by Disney visitors, Walt Disney World Resort President Al Weiss said. As a result, more passengers are flying than driving, which brings more business to the Orlando airport.

"This is really great for central Florida, really good for the airport and it's doing nothing but bringing more passengers to central Florida," Weiss said.
 

wannabeBelle

Well-Known Member
TimeTrip said:
Not flying jetblue from staten island? :(
I would except that Jet Blue never seems to be the combination of best price and best schedule for the days and times I Am looking for!!! I almost always fly out of Newark and Continental has so many direct flights going to Orlando that it is possible to be a bit more selective when choosing a flight while still paying pretty comparable prices. I am looking foward to trying Jet Blue one day though. I have heard such great things about that airline!!! Belle
 

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