2010 HONEYMOON STATISTICS
1. Estimated Number of Honeymooners: 1.4 million U.S. couples per year
2. Cost of a Honeymoon: $4,466, on average
3. Honeymoon Length: 8 days, on average (excluding travel time)
4. Who's Paying: 62% of couples pay for most (at least 90%) of their honeymoon on their own
5. When They Book the Honeymoon: 4 months before the wedding date, on average
6. Most Popular "International" Destinations (% of overall honeymooners): Mexico (15%), Hawaii (12%), Jamaica (7%), The Bahamas (5%), Italy (5%), St. Lucia (5%), France (3%), U.S.V.I. (3%)
7. Most Popular Continental U.S. Destinations (% of overall honeymooners): Florida (8%), California (5%), Nevada (3%)
8. Luxury Honeymooners: represent 15% of the market and spend more than $7,000
9. Most Popular Luxury Honeymoon Destination Region (% of luxury honeymooners): Europe (28%), Caribbean (21%), Hawaii (18%), South Pacific (11%)
CONTINENTAL U.S. VS. INTERNATIONAL HONEYMOONERS
Nearly 30% of newly married U.S. couples honeymoon exclusively within the continental U.S., whereas more than 70% travel outside of the continental U.S. (including Hawaii) for at least some part of their honeymoon.