New Resort Commercial

[PurpleDragon]

But look at it this way, where does it say in any fast food restaurant "Burger does not actually look like this!"...nowhere. I guess they do it because they can.

But at least the fast food restaurants don't advertise a "special" triple stack burger with the works, and then turn around and give you a single plain hamburger with ketchup only when you ask for said "special". Even though it doesn't look like the burger on TV, at least its got everything they advertise in the commercial.

Disney on the other hand is giving guests the impression that they can get a large beautifully decorated room with a balcony, for $55 a night. Which is completely false in every aspect.

 

[CRO-Magnum]

I'm Amazed

at how many people were so easily duped. Perhaps it's because I worked at Central Reservations, but I never thought for a second the room in the commercial was real.

The room reminds me of an idea (I'm not claiming ownership) I submitted when I was a cast member (1990) to the Imagineer Internship contest. My idea (actually one of four I submitted) was for a hotel to be called Character Kingdom. The resort was subdivided into five themed areas based on different Disney character sets: Villains, Princesses, Heroes, Mickey and Gang, and Features. In Features each room would be decorated based on a different Disney film and be the luxury facility. Mickey and Gang would be aimed at families with small children. Heroes and Princesses would be aimed at middle school children. Villains would be aimed at teens and older. Each area had a themed pool which would tie together via a lazy river (inspired by Typhoon Lagoon which was opening). The entrance would be a movie theater with the lobby as the reception area from which you would be directed to one of the five theaters. Your bags would be forwarded to your room while you sat and watched a 15-min introduction film on your part of the resort. The film would energize you about your character type while explaining why it was better than the others. The goal would be to create a sense of unity among people of the same character type and a sense of competition with other types. You would select a character within your type and be issued an identity card/key. Picking up your card/key on the way out of the theater opposite the way you entered, you would appear to be magically taken inside the film; the screen would separate and you would literally walk through the screen outside to your themed resort area. The identity card would be used during means to customize the menu based on your identity (same food, different look/feel of the menu). An outdoor theater in the courtyard between the various sections (and in the center of the lazy river) would be the site for nightly movies (ala Fort Wilderness which I loved as a kid) where people would use their cards to determine which section had the most in attendence and win some small token. Sponsors for each section (Jafar, Mickey, Cinderella, Hercules, etc.) would whip their sections into a frenzy and pull audience members out to participate in contests.

Alas my idea was one of many rejected...

 

[Yellow Shoes]

Disney on the other hand is giving guests the impression that they can get a large beautifully decorated room with a balcony, for $55 a night.

Disney on the other hand is giving guests the impression that they can get a large beautifully decorated room with a balcony and a view of the castle, for $55 a night

 

[TURKEY]

How many people are actually going to book a room just by seeing that commercial without any other knowledge of WDW layout, resort types, locations?

Everyone is crazy if you don't think other companies don't use less than truthful advertising. It's all in the fine print. I don't see how Disney is any different than other companies.

 

[surfsupdon]

Looks like the commercial has caught the eye of alot of people. I don't know of any rooms decorated that wasy so I'm going to guess that its just a set.
(by the way I'm like the mom...sitting there all ready & excited to go to the parks. :lol: )

A lot of their commercials are relatable to my family. This one specifically, I remember my sister and I waking up early, only to find our parents who have already ran the Promenade at Caribbean Beach and brought us back breakfast. The commercials are great, even when they dont show actual rooms or views, lol.

 

[nickcarraway]

So I wrote back. I said:

"So just so I understand before creating a reservation on your Web site,
there are rooms at Disney's All Star Music Resort that have views of
Cinderella's Castle? If not, what Disney resorts have views of Cinderella's
Castle like the one on the commerical? As you can probably tell, I'm a big
fan of that castle."

Their response:

"Thank you for contacting the Walt Disney World® Resort.

The three resort that you can see Magic Kingdom castle are
Disney's Contemporary Resort, Disney's Polynesian Resort and
Disney's Grand Floridian Resort & Spa

If you have questions or need further assistance, feel free to contact us.

Please include your full name, E-Mail address, and reservation number if applicable on all correspondence."

 

[bhg469]

well its an honest response at least.

 

[PurpleDragon]

This is so sad! Yes other companies use false images, but 9 times out of 10 they are only images of an existing product made to look more inviting(i.e. food commercials). However in the case of most hotels, they do not show rooms that dont exist or advertise value rooms with a beautiful view that they can't deliver. Every hotel commercial I have ever seen always shows an actual room from one of their hotels, or at least a true to life representation.

Disney on the otherhand has created an imaginary resort room that everyone would dream of having, beautiful Disney decor, big balcony, great view of the castle, and all for $55 a night. But this room doesn't exist, they don't even have anything close, the closest you can come to the room in that commercial is a room at one of the 3 Deluxe MK resorts and you will end up paying $300-$400 a night for that. So I think if anything Disney should be advertising their Deluxe resorts in that commercial, at least then there would be a few half truths in the commercial. But as it stands right now, that commecial is a complete lie.

The only way they got away with it is that they showed a 2 second view of the actual resort they were advertising, thats probably all it took for them to slip this commercial thru the legal loop holes.

 

[pinjim]

Commerical

Here's the new text from an upcoming Disney Reservationist CM promo video:

Price of Value Resort ... $55
Price of Moderate Resort ... $155
Price of Deluxe Resort ... $355
Price of Room in Commercial ... PRICELESS! ... because we've booked 25,000 other rooms based on that commercial! :sohappy:

 

[bhg469]

Here's the new text from an upcoming Disney Reservationist CM promo video:

Price of Value Resort ... $55
Price of Moderate Resort ... $155
Price of Deluxe Resort ... $355
Price of Room in Commercial ... PRICELESS! ... because we've booked 25,000 other rooms based on that commercial! :sohappy:

:lol:

good one you get a rep point