New name, new (terrible) logos

[Tom Morrow]

Universal announced yesterday that Universal Parks and Resorts is being rebranded as Universal Destinations and Experiences. Okay, fine. It makes sense given that they are now developing more than parks and resorts.

But then, they unveiled new logos for UOR.

Universal Orlando debuts new logos for CityWalk and Theme Parks

On the heels of Universal Parks & Resorts rebranding the company to Universal Destinations & Experiences, Universal Orlando has rolled out new logos for the Resort itself, as well as for the 3 theme parks and CityWalk. The new logos have a much more modern look while retaining the

www.insideuniversal.net

These logos are objectively terrible and I hope they take the negative feedback to heart and reconsider this.

The 3D rendering and overall composition just screams knockoff late 90's/early 00's products.

The USF one is the least offensive but the color contrast is still poor and the way the text cuts off the continents looks like it was a text block pasted over another image.

The IOA one is absolutely atrocious with the skinny text that looks like Microsoft Word WordArt.

The old Volcano Bay logo was so simplistic and modern and honestly along the lines of what they should have been shooting for for the rest of these. Instead they made an unreadable cluttered mess.

The CityWalk one... again just looks like WordArt.

 

[trr1]

Universal announced yesterday that Universal Parks and Resorts is being rebranded as Universal Destinations and Experiences. Okay, fine. It makes sense given that they are now developing more than parks and resorts.

But then, they unveiled new logos for UOR.

Universal Orlando debuts new logos for CityWalk and Theme Parks

On the heels of Universal Parks & Resorts rebranding the company to Universal Destinations & Experiences, Universal Orlando has rolled out new logos for the Resort itself, as well as for the 3 theme parks and CityWalk. The new logos have a much more modern look while retaining the

www.insideuniversal.net

These logos are objectively terrible and I hope they take the negative feedback to heart and reconsider this.

Universal Orlando debuts new logos for CityWalk and Theme Parks

On the heels of Universal Parks & Resorts rebranding the company to Universal Destinations & Experiences, Universal Orlando has rolled out new logos for the Resort itself, as well as for the 3 theme parks and CityWalk. The new logos have a much more modern look while retaining the

www.insideuniversal.net

 

[Andrew25]

The updated UOR logo is fine, the individual logos should be banished to ride Fast & Furious: Supercharged for eternity.

 

[lazyboy97o]

Yeah, those are not good.

Also not a fan copying Disney and dropping the possessive. Universal’s Epic Universe was bad enough, but Universal Epic Universe is actually worse.

 

[Tom Morrow]

Yeah, those are not good.

Also not a fan copying Disney and dropping the possessive. Universal’s Epic Universe was bad enough, but Universal Epic Universe is actually worse.

Yeah that too. The possessive in "Universal's Epic Universe" at least justifies the double use of the term "Universe". Removing it makes it read like "Universe Epic Universe".

 

[JT3000]

Not only do I not understand the point or need for updating the resort's logos, but changing IOA's logo is nothing short of heresy. I will simply not have it. Especially if it's being replaced with this cartoonish tripe that wipes away all the smaller details.

Looking at USF's logo, which also didn't need ANOTHER alteration, it looks like WaterWorld might be coming soon, as half of the Americas have seemingly sunk under the ocean depths. Yeah, to say that looks like crap would be an understatement. And again with the font that somehow looks more cartoonish than classy.

I'm not gonna lie, I actually kinda like the Volcano Bay logo, although I'm not sure how well it will translate to other forms of presentation. Not everything will allow for the same level of detail as an image on the Internet.

CityWalk's is... whatever. Again, how well is the neon going to translate? Will they use an actual neon sign? And, once again, why did the classic logo even need changing?

And for anyone wondering, yes, they also updated Epic Universe's logo... before the park even opens. Can you guess what they did? Yep, made it less detailed & more cartoony!

 

[jonnyc]

The IOA logo was a swing and a miss - I don't mind the Universal and Volcano Bay ones.

Looking forward to the retro merch with the old logos in about 10 years...

 

[Smugpugmug]

The only one I have major issue with is the new Islands of Adventure logo. It looks AWFUL. The others aren't that great either but they don't bother me as much. The majority of the feedback I've seen regarding this has been negative so I wonder if Universal will take that into consideration or not.

 

[OG Runner]

Amazingly you know someone got paid really well to come up with those new logos, even if you don't like them.

 

[WDWFREAK53]

Not only do I not understand the point or need for updating the resort's logos, but changing IOA's logo is nothing short of heresy. I will simply not have it. Especially if it's being replaced with this cartoonish tripe that wipes away all the smaller details.

Looking at USF's logo, which also didn't need ANOTHER alteration, it looks like WaterWorld might be coming soon, as half of the Americas have seemingly sunk under the ocean depths. Yeah, to say that looks like crap would be an understatement. And again with the font that somehow looks more cartoonish than classy.

I'm not gonna lie, I actually kinda like the Volcano Bay logo, although I'm not sure how well it will translate to other forms of presentation. Not everything will allow for the same level of detail as an image on the Internet.

CityWalk's is... whatever. Again, how well is the neon going to translate? Will they use an actual neon sign? And, once again, why did the classic logo even need changing?

And for anyone wondering, yes, they also updated Epic Universe's logo... before the park even opens. Can you guess what they did? Yep, made it less detailed & more cartoony!

To me, the only ones that I really don't like are the Universal Studios and the Epic Universe ones. I loved the unique font of the original Epic Universe logo.
I do think the IoA one is a downgrade but Volcano Bay is fine and so is CityWalk. (IMO)

 

[Tom Morrow]

I realized something. The resort already has like five or more variations of the globe logo everywhere. Now there's going to be even more variations unless they make an effort to replace all the old ones.

 

[lazyboy97o]

I realized something. The resort already has like five or more variations of the globe logo everywhere. Now there's going to be even more variations unless they make an effort to replace all the old ones.

I remember coming across a Universal Studios Escape era sign around 2009.

 

[Frankenstein79]

I don't know what they were thinking with these. I would have went more classic with the logos.