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News New look for Disney Magical Express to debut this summer
- Thread starter wdwmagic
- Start date
TwilightZone
Well-Known Member
I read somewhere it's because a lot of general guests thought the name disney's california adventure sounded pretentious.
Tom P.
Well-Known Member
I don't like the overall trend of slapping Disney's name in front of everything. Thank goodness we haven't gotten "Disney's Epcot" yet. But if you're going to do it, how is "Disney's" more pretentious than "Disney"?
DisneyFreak
Well-Known Member
As long as the wheels on the bus go round and round and get me to WDW.....I'm good.
Brad Bishop
Well-Known Member
With a design change this minor, I don't get the point.
When Disney started replacing their bus fleet there was a definitive different design in them (this is their resort buses I'm referring to). With this, I had to look to see the very minor changes.
Nothing wrong with the changes, just kind of hard to think that someone got paid to make them plus all of the wraps / painting that had to take place for something so minor.
When Disney started replacing their bus fleet there was a definitive different design in them (this is their resort buses I'm referring to). With this, I had to look to see the very minor changes.
Nothing wrong with the changes, just kind of hard to think that someone got paid to make them plus all of the wraps / painting that had to take place for something so minor.
Bairstow
Well-Known Member
Perhaps the possessive "s" and apostrophe throws off some non English speakers and/or their electronic search engines or navigation apps. Just a theory.
note2001
Well-Known Member
Why is that not an option? I tune out whatever is playing and focus on who I'm traveling with, the joy of being back in Florida, or the idiots in traffic.
Nothing minor about a marketing plan. These things are rolling billboards. Disney is also king of playing mind games. With more DCL ships coming soon the intent seems to be to get those Disney fans who choose to stay onsite and use ME to equate the Disney cruise line with the positive experience of visiting WDW. Won't work with me. Dragons do not do boats.
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ToyStoryMiss
Well-Known Member
Figment82
Well-Known Member
That’s the explanation I’ve always heard - the possessive doesn’t translate well to other languages.
DisneyDebRob
Well-Known Member
I like it. I’ve said before, the cleaner the look the better for me and this looks sharp. I also don’t mind gus so what do I know.
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Cmdr_Crimson
Well-Known Member
my guess is that since it never went through Walt himself they decided to change it to just the corporate brand name to differentiate it..Kind of like how you see that Walt Disney Animation now has it's own splash title after the Disney castle logo comes up for films.
disney4life2008
Well-Known Member
Complimentary?
Doesn't every resort guest pay towards this regardless if they use it or not?
Doesn't every resort guest pay towards this regardless if they use it or not?
Jambo Joe
Well-Known Member
Interesting theory - it’s as good as any as to why they would switch to portholes. For what it’s worth - the look is clean - both the old and the new are acceptable to me.
brb1006
Well-Known Member
I miss the DME videos that featured Mickey and friends.
Lensman
Well-Known Member
By that argument, nothing could be classified as complimentary except maybe the air (but not even air conditioning).
The oxygen is free.
Piney
Member
Why would they do that they still haven’t taken the siemens sponsorship off of the space ship earth video.
PeakSeason
Well-Known Member
She's been replaced. Our last two trips using the DME there was a different person on the video.
lazyboy97o
Well-Known Member
The possessive has been dropped because it is considered stronger branding. That’s it, nothing more.
As was stated earlier, the new design just doesn’t make sense. Like so many designs of late it is emulating something that is already considered “Disney” and not something truly relevant to the experience.
As was stated earlier, the new design just doesn’t make sense. Like so many designs of late it is emulating something that is already considered “Disney” and not something truly relevant to the experience.
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Bairstow
Well-Known Member
Maybe it has to do with wanting the Magical Express buses to look less out of place when used in conjunction with the cruise line buses. To me, using buses in the very different cruise line livery always came off as cheap, like they didn't have enough buses to go around... probably because they didn't have enough buses to go around.
PeakSeason
Well-Known Member
Ohhh. That's a really good point! Maybe they'll do this to the cruise line buses as well and then use them all as needed instead of attempting to have separate fleets.