CTXRover
Well-Known Member
I don't think it's great, I think it's awful. They are having a celebration that isn't celebrating anything, and they're going to completely skip over something that is worth celebrating at Walt Disney World, the 25th Anniversary of Epcot/EPCOT Center. All so they could have some generic celebration so that they can try and blend the identities of the individual parks together and destroy their uniqueness. This isn't being done to illustrate why we love Disney, it's being done to exploit it.
Epcot's 25th doesn't happen until October 2007. The Year of a Million Dreams will be starting to wind down by then and something will need to come along as a marketing strategy for the late 2007/2008 season. the YOAMD is simply a marketing strategy during a year when there is no big milestone anniversary to celebrate. There are a lot of indications already that they will celebrate Epcot's 25th on some level. However, it is the first non-MK style park to have a big milestone anniversary, and for that reason, I imagine it will be park specific and not a resort-wide celebration which they can carry off with a MK anniversary (as it is the entire resort's anniversary too). They didn't even announce the HCOE until exactly 1 year from when it started and that was a much bigger, global celebration which involved a lot more planning and $$. I imagine the earliest we could hear anything on Epcot's 25th could be this October, but more likely sometime earlier next year. It'll probably involve basically what is being rumored, a new Illuminations, perhaps a parade and likely some enhancements or a brand new addition to Epcot's attraction roster.
That said, they need to keep anniversary celebrations limited to keep their special appeal. This new marketing strategy is just that, a marketing strategy. Disney is the king of marketing and without it, well, they wouldn't be filling the parks quite they way they are capable of. I think the idea of honoring guests and reminding CM's to do "special" things is important and nice. Its a different kind of gimick, and hopefully it will pay off.